I rejected my own work after more than five hours of effort.

That, to me, is the real motive of this challenge: thinking, acting, and curating at the level of professional ad designers and storytellers.

I applied my expertise as a professional AI video expert and brand storyteller to create a real ad, one I didn’t just finish, but truly stand behind. This is an advertisement for LUSH - One of those brands that promotes & provides handmade and cruelty-free products. A script that I wrote, storyboarding, animation, and audio generation that happened entirely on @Morphic. This advertisement really feels like watching every ounce of my effort unfold in the form of a beautifully tailored advertisement that I am proud of. I just hope you love this as much as I already do. Process & BTS are in comments below