Freelance Art Directors in OttawaFreelance Art Directors in Ottawa
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Faadil Boussari's avatar
Faadil Boussari
proGatineau, Canada
Product Designer · Framer · Brand Systems · Prototypes
17
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Product Designer · Framer · Brand Systems · Prototypes
Cover image for INNER CALDERA: Visual Exploration This experiment
INNER CALDERA: Visual Exploration This experiment started with a familiar visual trope: a landscape reflected inside an eye. Instead of pushing it toward fire, spectacle, or a “lava iris,” I wanted to move in the opposite direction. The idea became an ancient dormant caldera compressed into a living human iris. The pupil remains completely black, almost eclipse-like. Around it, cooled obsidian forms irregular ridges, eroded peaks, mineral fractures, and barely visible residual heat. Natural iris fibers are still present between the geological structures, while moisture and tear film keep the eye unmistakably alive. The main challenge was balancing two readings at once: a real human eye and a geological landscape that feels millions of years old. I explored multiple variations in topology, material behavior, depth, and light before selecting the versions where anatomy and geology felt like one continuous structure rather than a landscape pasted into an iris. AI-assisted image exploration, iterative art direction, and visual selection. #ArtDirection #DigitalArt #VisualExperiment
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Cover image for Day 15: PROOF IS BROKEN In
Day 15: PROOF IS BROKEN In 2007, Blendtec’s Will It Blend? turned extreme product demonstrations into proof. The formula was simple: Watch the video. Believe the product. But today, spectacular footage can be generated, enhanced, or fabricated. A visually impressive demonstration no longer guarantees credibility. So I explored a new business problem: How can a brand still prove product performance when video alone is no longer enough? I reimagined the campaign around a new question: WOULD YOU BELIEVE IT? The new concept introduces The Proof Room—a controlled testing environment where the object, process, camera angles, and physical result are all visibly documented. The campaign evolves from: Will it blend? to: Can the demonstration be verified? For this project, I created: an original-versus-reimagined campaign film; a complete storyboard; AI-generated product and motion sequences; a verification-based visual system; a campaign poster and thumbnail; sound design and final editing. The final idea:
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Cover image for What can a website honestly
What can a website honestly know before someone steps inside the room? For Day 13 of my 30 Days of Real Business Problems challenge, I built BEFORE YOU CALL, an illustrative service-page prototype for kitchen-remodelling businesses working with older homes. The problem: Most service websites try to remove uncertainty as quickly as possible. But in renovation, some uncertainty cannot be removed through a form, a calculator or a polished landing page. Some things can be clarified before contact: — the kind of project — priorities and constraints — what information would help — how a useful first conversation could begin Other things still require someone to stand inside the space: — existing structure — plumbing and electrical conditions — measurements — previous alterations — how new work will meet what is already there The central interaction is a visual threshold between those two territories: WHAT WE CAN UNDERSTAND NOW and WHAT REQUIRES AN ON-SITE ASSESSMENT No instant estimate. No fake booking. No false certainty. The project was designed and built in Framer, then presented through an editorial montage made entirely from the real live interface. I also used the first version of my reusable Universal Poster Compiler to translate the same idea into a physical poster metaphor: a clean editorial surface torn open to reveal the building reality underneath. “Some things are only visible when we are there.” Live prototype: https://possible-place-516308.framer.app/ Day 13 / 30 Where should a service website stop simplifying and honestly admit that something still needs to be seen in person?
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Cover image for What if information only existed
What if information only existed while you were warm enough to reveal it?
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Art Director(3)
Pascal Potvin's avatar
Pascal Potvin
Ottawa, Canada
Turning visions into products that captivate & drive growth
Turning visions into products that captivate & drive growth
Cover image for From 0 to MVP
From 0 to MVP
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8
Cover image for IBM AI apps - Empowering the future
IBM AI apps - Empowering the future
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11
Cover image for IBM - Leading IBM's design language revolution
IBM - Leading IBM's design language revolution
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17
Cover image for Kraken - Designing at scale
Kraken - Designing at scale
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13
Art Director(6)
Maéva Pasquier's avatar
Maéva Pasquier
Ottawa, Canada
Art Director, Motion & UI Designer
5.0
Rating
Art Director, Motion & UI Designer
Cover image for Explorative 01
Explorative 01
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13
Cover image for Notariat - Finance I Lions
Notariat - Finance I Lions
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10
Cover image for Sodexo Group
Sodexo Group
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10
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Art Director(3)
Jayce Studio's avatar
Jayce Studio
Ottawa, Canada
Motion Design & Direction for Engaging Animation
Motion Design & Direction for Engaging Animation
Cover image for Central Bank of The Bahamas - Animated Video
Central Bank of The Bahamas - Animated Video
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16
Cover image for My VAC Account | Guided Forms Video
My VAC Account | Guided Forms Video
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22
Cover image for SaskWorks | Animated Spot
SaskWorks | Animated Spot
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23
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Art Director(2)