Freelancers using Canva in Oakville

Freelancers using Canva in OakvilleFreelancers using Canva in Oakville

Projects People

St Charles, USA

Brand Strategist & Marketing PM

New to Contra

Brand Strategist & Marketing PM

Cover image for [Café & Bakery Visual Branding Series] Café & Bakery Visual ...

[Café & Bakery Visual Branding Series] Café & Bakery Visual Branding: Turning “Nice Places” into Recognizable Brands I’ve had the chance to work with three independent cafés and bakeries to shape how they show up visually — not just on social media, but at the counter where people order and decide what to try. Each space had its own personality: a wine-friendly café, a cozy bakery, and a local neighborhood spot. My role was to translate that feeling into tangible visuals — photos, menus, posters, signage — so that customers could feel the brand the moment they walked in, even before taking the first sip or bite.

21

183

Cover image for [Airbnb: 2 Listings] Designing Stays That Guests Actually Wa...

[Airbnb: 2 Listings] Designing Stays That Guests Actually Want to Rebook Before working with big brands, I learned a lot about “experience design” by hosting. I launched and managed two Airbnb listings from scratch — and treated them like tiny, living brands. I handled everything from interior styling and photography to listing copy, pricing, and social media promotion. The goal was simple: make each stay feel so considered and warm that guests would both leave a great review and tell their friends. Over time, both listings reached Superhost status and maintained an average occupancy of over 90% per month. It was a small operation, but it taught me something I still use every day: details matter, and hospitality is one of the strongest forms of branding.

15

143

Cover image for [adidas: Instagram + Activations] adidas Korea: Turning Offl...

[adidas: Instagram + Activations] adidas Korea: Turning Offline Energy into Social Stories For the past few seasons, I’ve been leading social for two adidas Korea Instagram channels — one for performance, one for Originals. My sweet spot is where brand, content, and operations meet: translating global assets and live events into local stories that actually resonate with people in Korea. From marathons and product launches to private community events, I plan how each moment will live online before it happens offline. That means one-take interviews, story formats that fans love to tap through, and wrap-up content that keeps the buzz going long after the event is over. This work has been about more than just posting: it’s about building a system that keeps a global brand human, local, and consistent over time.

10

139

[Christmas House: Character Brand Seasonal Pop-up] Christmas House: From First Product Line to Full Seasonal Experience “Christmas House” was a seasonal pop-up built to launch a production company’s first-ever global character product line. Instead of just placing products on shelves, we turned the space into a cozy, story-driven house that made people want to linger, browse, and collect. I led the campaign end-to-end as PM — from concept and customer flow to merchandising and staffing. The activation not only achieved strong daily sales and steady visitor numbers, but also generated enough buzz to secure a sequel proposal for “Christmas House 2.”

20

169

St Charles, USA

UX design that’s intuitive, inclusive, and built for all.

UX design that’s intuitive, inclusive, and built for all.

Cover image for UX October Design Challenge

UX October Design Challenge

0

2

Cover image for Beyond the Floors: Marketing Media for Craftsmen

Beyond the Floors: Marketing Media for Craftsmen

0

2

Cover image for Craftsmen Connections Website Revamp and Media Management

Craftsmen Connections Website Revamp and Media Management

0

9

Cover image for Crafting Art to Audio a UX Journey in Museum Accessibility

Crafting Art to Audio a UX Journey in Museum Accessibility

0

3

Top Rated Squarespace Web Designer

Top Rated Squarespace Web Designer

Cover image for Chronicles of a Black Girl Sprinkled with Sazón

Chronicles of a Black Girl Sprinkled with Sazón

0

15

Cover image for Skinfluenced by Pamyla

Skinfluenced by Pamyla

1

36

Cover image for St. Hilda's Inman Park

St. Hilda's Inman Park

1

9

Cover image for TEAM MCHN

0

8

Creative making businesses the best.

Creative making businesses the best.

Cover image for Lush Digital Marketing Branding

Lush Digital Marketing Branding

0

19

Cover image for Mental Health Project

Mental Health Project

0

13

Cover image for Evyn's Life

0

28

Placeholder project card media

View more →

William Oetting

Software developer building custom web applications.

5.0: Rating

1: Followers

Software developer building custom web applications.

Cover image for South County Dems STL

South County Dems STL

0

4

Cover image for The Pinball Community Awards | The TWIPYs

The Pinball Community Awards | The TWIPYs

0

2

Cover image for Political Campaign Website

Political Campaign Website

0

7

Cover image for Silverball Swag Ecommerce Website

Silverball Swag Ecommerce Website

0

1

Sadiq Amarea-Bey

pro

Creative storyteller through film, photography, & writing

Creative storyteller through film, photography, & writing

Cover image for McDonald's

0

51

Cover image for AdVersify

0

26

Cover image for U.S. ARMY

0

36

Cover image for St. Louis Cardinals

St. Louis Cardinals

0

20