Visual Design Projects in NiteróiVisual Design Projects in Niterói
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Cover image for Hot Birds is a brand
Hot Birds is a brand identity study developed for a contemporary fast casual restaurant focused on hot chicken and bold flavors. The project explores the creation of a strong and recognizable visual system that reflects intensity, quality and personality. Inspired by the culture of Nashville hot chicken and the warmth of Southern hospitality, the brand combines a vibrant color palette, bold typography and a playful yet confident visual language. The intention was to build a brand that feels approachable while still standing out in a highly competitive food market. From logo design to real world applications, the identity was designed to be flexible and impactful across multiple touchpoints including packaging, social media and physical environments, ensuring consistency and memorability.
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Cover image for I created the entire brand
I created the entire brand ecosystem using my own methodology, leading a three‑week sprint with Wisma Goulart, a female‑led European design agency, to build a visual identity with more vitality while staying true to the director’s vision. I worked entirely in Figma, using a presentation structure I developed to guide the team through research, exploration, and final directions, and relied on third‑party tools to prepare assets for different devices. A key outcome was the “OUI” logo: a clean wordmark with subtle cuts that symbolize a new era for the agency, paired with a circular symbol that embeds a discreet smile to convey positivity and approachability. This direction gave Wisma Goulart a cohesive visual foundation and logo system that strengthens their positioning as an optimistic, welcoming studio in the European market.
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