I created the entire brand ecosystem using my own methodology, leading a three‑week sprint with Wisma Goulart, a female‑led European design agency, to build a visual identity with more vitality while staying true to the director’s vision. I worked entirely in Figma, using a presentation structure I developed to guide the team through research, exploration, and final directions, and relied on third‑party tools to prepare assets for different devices.

A key outcome was the “OUI” logo: a clean wordmark with subtle cuts that symbolize a new era for the agency, paired with a circular symbol that embeds a discreet smile to convey positivity and approachability. This direction gave Wisma Goulart a cohesive visual foundation and logo system that strengthens their positioning as an optimistic, welcoming studio in the European market.