Creative Strategist | Paid Social + AI Content Systems
As a creative strategist - using ai in my workflow greatly cuts down on the back and forth.
By integrating what I call an AI "rough-cut" or "pre-visualization" of the concept I am briefing for - I am able to provide a LOT more clarity to either the creator or AI engineer I am handing off to in the next step.
To be able to do this - I need to understand how to generate accurate UGC quality videos myself - so that the AI roughcut is close enough to what i want the intended final deliverable to be.
The role of creative strategist is increasingly becoming AI generalist 👩🏼💻 🤖
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long time no intro!
I'm Julianna - the brain behind @creativesbyjulianna - and a performance creative strategist / director with 4 years of experience leading socials and strategy on accounts ranging from IRL community social clubs to gossipy AI chat apps.
I love diving deep into product, marketing, and consumer research and figuring out how to translate messaging into creative that actually lands — no matter how weird or niche the challenge.
My background is in data analytics, which means I don't just come with vibes. Every concept I pitch is built on a psychological human lever and backed by performance data worth testing. The idea has to feel true plus prove itself on paper. 📈
My workflow is something I genuinely pride myself on. I use tools and automations to reduce friction at every step — because what I'm trying to achieve with creative direction should actually get executed, with minimal back-and-forth. Efficiency is baked into the brief.
I'm a fast integrator. I'll jump into your team, learn your process, and make it better where there are gaps. I take initiative, I test things on my own, and I genuinely think learning is cool and gatekeeping is dumb.
If your creative isn't converting — it's probably a brief problem. Good news is that's fixable!
If you are building something cool that you are passionate about - let's chat.
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Full-Cycle Web Development & Data Scraping Expert
- $1k+
- Earned
- 4x
- Hired
- 5.0
- Rating
- 11
- Followers
Full-Cycle Web Development & Data Scraping Expert
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Writer, content creator, and communications specialist.
Master of beats, code, & illustrations
Master of beats, code, & illustrations
Award-winning Art Director and Brand Strategis
The Ms. Foundation Women of Vision Awards honors women, girls, and gender-expansive people who spark community transformation. This year’s theme, “Seeding Solidarity & Sisterhood,” calls for unity across identities. Inspired by the aesthetics of the 1970s, when this feminist movement gained momentum, the event’s visual identity features a vibrant, warming, colorful palette and radiant graphics, symbolizing communal unity and bonds that transcend gender.
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The brand identity of the Kinode project - a groundbreaking startup developing an AI-powered personal server network with crypto integrations - was crafted to center on a deep red palette and mysterious visuals, symbolizing the world of the future to be built together. Comprehensive brand guidelines were introduced to ensure consistency across all digital platforms. The logo draws inspiration from the hummingbird, with a geometry reminiscent of a mouse cursor.
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This packaging design marries traditional craftsmanship with modern aesthetics, revitalizing a historic brewery for the European craft beer market.
The design, a fusion of Fachwerk architecture and contemporary typography, honors the brewery's heritage while appealing to a new, younger audience. The original logo's subtle refinement, alongside a minimalist color scheme, highlights the half-timbered structure.
Sustainable practices, including recyclable materials and Revolution® UV printing, underscore this modern approach. With 5,000 units successfully launched in the EU, this design marks a pivotal moment in the brewery's enduring story.
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Brand Strategist & Creative Consultant
Brand Strategist & Creative Consultant
As part of my work in community building, I produced and hosted a women’s networking cocktail mixer and panel titled “Taking the Leap.” The evening focused on the transition from corporate to entrepreneurship; creating space for honest conversation, connection, and empowerment. I led event production, creative direction, and moderated the discussion, bringing together women across industries to share their stories and experiences.
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Stachehaus x Stylo Creative x Weleda USA; a campaign produced by your's truly, celebrating the natural beauty that Weleda brings out in each of us🍃
View Full Video HERE (https://www.instagram.com/p/DKKk9o5pCBZ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==)
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Behind the Lens (https://open.substack.com/pub/haushighlights/p/behind-the-lens-the-power-of-authentic?r=3klw5w&utm_campaign=post&utm_medium=web); as a creative strategist, I view every collaboration through a 360-degree lens, ensuring that our work goes beyond surface-level engagement and instead helps transform the landscape for talent, agencies, and brands alike.
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The Content Renaissance (https://haushighlights.substack.com/p/the-content-renaissance?r=3klw5w); World-building has always been at the center of my work- from fashion to tech to now co-founding a creative agency. And today, it feels like the rest of culture is catching up. In this piece, I reflect on the rise of world-building through content, with lessons from Ralph Lauren, to Kith, to even social-first brands like Daily Drill and Dairy Boy.
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Creator, innovator, and global citizen.
Creator, innovator, and global citizen.
Created and led enterprise-wide R&R programs across organizations, recognizing outstanding individual contributions and employees who embody core company values.
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An experimental Halloween remix concept created from scratch - blending sound design, recognizable tracks, and layered rhythms to build a cohesive, story-driven audio experience.
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Podcast Growth Strategist | Spotify, Apple, Amazon + Notion
Podcast Growth Strategist | Spotify, Apple, Amazon + Notion
Haunted House FearFest — Owner & Creative Director
Created and produced Haunted House FearFest, a year long virtual horror festival showcasing independent films and games across Eventive, Steam, and Twitch. Led all programming, marketing, partnerships, and creative direction — transforming a concept into a global digital event and fan community.
✨ Role: Owner & Creative Director | Timeline: 2022–Present
#CreativeDirection #FestivalProduction #CommunityBuilding #Transmedia #Horror
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Explore my full creative portfolio at https://www.reneehuff.com — featuring brand campaigns, festival production, and podcast growth case studies.
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🎙️ Looks Creepy Cool Podcast — Host & Creative Producer
🎧 Host and producer of the Looks Creepy Cool Podcast, where filmmakers, game developers, and storytellers share how they bring fear to life — from indie horror to narrative worldbuilding. Alongside interviews, I share original creepy stories and haunted folklore that expand the world of Haunted House FearFest.
✨ Role: Host & Creative Producer | Timeline: 2023 – Present
https://lookscreepycool.com
https://www.hauntedhousefearfest.com
#Podcast #Storytelling #CreativeStrategy #Film #Gaming #Horror
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