Jollie Collagen Packaging & Brand Identity

Jollie Collagen Jelly Sticks’ brand identity transforms skincare into a sensorial, joy-driven ritual inspired by juicy fruit textures and soft jelly forms. Built around the idea of “Juicy Glow Up,” the visual system uses a pastel yellow and maroon-red core palette, extended into flavor-led packaging. A minimal, rounded typeface mirrors the soft geometry of the logo, reinforcing a modern, approachable tone. Clean-girl aesthetics meet Korean beauty minimalism, creating a fresh, polished, and highly desirable wellness brand where glow feels delicious, effortless, and aspirational.