This packaging design marries traditional craftsmanship with...

This packaging design marries traditional craftsmanship with modern aesthetics, revitalizing a historic brewery for the European craft beer market. The design, a fusion of Fachwerk architecture and contemporary typography, honors the brewery's heritage while appealing to a new, younger audience. The original logo's subtle refinement, alongside a minimalist color scheme, highlights the half-timbered structure. Sustainable practices, including recyclable materials and Revolution® UV printing, underscore this modern approach. With 5,000 units successfully launched in the EU, this design marks a pivotal moment in the brewery's enduring story.