Over the past few weeks, I have shared a lot of what I have been working towards for years with Halate (https://www.linkedin.com/company/halate/). It’s the part of my life I share most often, and something that genuinely makes me proud. But there are also other sides of me that I like to share every once in a while.
Building a personal brand and starting a new company are deeply personal. It can feel like you are creating something for yourself, but in ways it can also feel like you are simply trying to make enough money to pay the rent and cover your basic needs. Sometimes I feel like just another cog in the machine we call capitalism.
Over the last few years I have been working a lot on myself and trying to see who I really am and what I really want. But because of internal and external struggles I also feel like a ghost in a shell that is just here to fulfill the social standards that we have build. I struggle with depression, loneliness and a general feeling of uselessness. I question life often and a lot of times it feels meaningless.
Besides those internal struggles, I am constantly confronted by everything happening around us… trying to find a home, searching for more work, struggling to form meaningful connections, the state of the world, people blaming minorities for society’s problems, the rise of AI and whatever else comes next…
These thoughts occupy my mind almost every day. Even though I have managed to turn my passion into my work, I still struggle to tell my own stories and express my own creativity.
So from today, I want to do something with these thoughts and struggles. I want to make space for my own stories, not to chase likes or views and not because I expect to change anyone’s mind.
Simply to express myself, for myself.
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Today, we’re launching Halate. 🎬
After months of building, creating, refining and probably overthinking a few things along the way, it’s finally time to share what we’ve been working on.
Halate is the next chapter for @Omar Duyarlar and me, a creative production studio built around something we both care deeply about: telling stories through film.
We partner with brands to turn ideas, innovations and real experiences into films that people actually want to watch. From case studies and product films to event productions.
But instead of writing a long post about who we are and what we do, we made a film about it.
So… meet Halate.
This is just the beginning.
halate.io (http://halate.io)
Branding Identity work done for furniture & interior construction start-up company Duumaa (https://duumaa.nl/) in The Netherlands.
→ Logo design
→ Brandbook
→ Launch video
(https://www.instagram.com/p/CzTVoBOs-oJ/)→ Photography of act of service
SaaS & Brand Video Editor for Interviews and Launches
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Rating
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SaaS & Brand Video Editor for Interviews and Launches
Most outdoor brand videos look the same.
Beautiful mountain. Golden hour. Someone breathing in the view.
Columbia Sportswear could have been that.
But the brief was simpler. Remind people why they go outside. Not the gear. Not the destination. Just the feeling.
So that's what I chased in the edit. Anything that felt like a commercial I pulled back. Anything that felt like a real moment, I kept.
Honestly it's my favourite kind of brief, when the brand trusts the story enough to just let it go. That's when the edit gets out of the way and something real comes through.
Working on something like that? I'd love to hear about it.
Freelance brand editor based in the Netherlands, working with US and European teams.
Senior motion designer for explainers & social videos
Senior motion designer for explainers & social videos
Advva – Explainer Video
I created this explainer video for Advva, a platform that helps drivers turn their daily routes into earnings.
The story highlights a problem almost everyone feels:
high gas prices, expensive repairs, insurance, and endless car costs.
We turned that frustration into a simple, clear message:
with Advva, driving becomes income instead of an expense.
The video explains how drivers can get sponsored for the routes they already drive and start earning without changing their routine.
Clean cartoony visuals, fast pacing, and a strong payoff — designed to convert attention into action.
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InfraFürth — Explainer Video
Meet the new face of InfraFürth.
For this explainer video, I introduced their main character, Robbie, and turned the simple daily action of buying a bus ticket into a fun, clear, and engaging story.
The animation shows step by step how to use the new ticket machines on board, making public transport feel easy, modern, and approachable for everyone.
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Adblock360 — Explainer Video
Pop-ups, autoplay videos, banners everywhere… the internet doesn’t feel the way it used to.
For Adblock360, I created a promotional explainer video that shows how browsing can be fast, clean, and distraction-free again.
The goal was simple: turn frustration into clarity — and show how one tool can give users control back over their online experience.
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BrainGecko - Explainer Video
I created an explainer video for BrainGecko — an AI-driven platform focused on making access to intelligence simple, transparent, and user-owned.
The challenge was to turn an abstract technical concept into a clear visual story that explains how Braingecko works and why it matters.
Through animation, I helped shape their idea into something people can instantly understand.