Off-Season Premier League Escape – Dubai Footage Promo
Pierré Buys
Project Title: Off-Season Premier League Escape – Dubai Footage Promo
Client: Football agency (Dubai-based)
Role: Video Editor & Motion Graphics Specialist
Challenge & Brief:
The agency asked for an energetic, rhythmic, and visually compelling promo video. The goal: attract Premier League players during their off-season and entice them to a luxury Dubai holiday via the agency’s offering.
Key requirements:
High visual impact: lots of movement, dynamic cuts, and engaging effects.
Keep viewers glued to the screen — from first second to last.
Match a high-end, aspirational tone that fits both elite football and luxury travel.
Deliver a video that works across digital channels (social, website, email).
What I Did:
Started with the raw footage: footage of players, Dubai lifestyle shots, pool/beach/resort visuals.
Built a strong rhythm: aligned cuts to the beat of the chosen music, made sure motion and pacing matched the energy of the brand.
Applied motion graphics and visual effects:
Animated text overlays that popped with clean movement and timing.
Transitions that fluidly carried the viewer between scenes — whip pans, zooms, subtle glitch or energy-lines to match the football/holiday hybrid vibe.
Branded colour treatment: refined the look so the footage felt cohesive, high-quality, luxurious.
Edited with viewer retention in mind:
Opened with a strong hook: a high-energy moment or statement to catch attention immediately.
Frequently shifted visual interest: camera angle changes, graphic pops, cut to action → kept the brain engaged.
Balanced longer scenic shots (for luxury) with quick cuts (for energy).
Final polish: sound mix (music and ambient audio), colour grading (rich tones, crisp skin highlights, luxe feel), export in formats ready for web/social use.
Results:
A final promo video that carries both the excitement of elite football and the indulgence of a luxury Dubai holiday.
Engaging visual rhythm that captures attention and retains it.
The agency now has a piece of content that elevates their offer and speaks directly to their target: professional footballers looking for quality, energy and escape.
Why it worked:
My dual focus on video editing and motion graphics meant the visual story didn’t just cut together — it moved with purpose and brand identity.
The rhythm-driven edit kept the viewer’s eyes and brain active, which is key in short promos targeted at busy decision-makers.
The luxury-sport crossover required attention to aesthetic detail (grading, graphics, pacing) — so the offer felt aspirational, not just transactional.
**If you’re a sports / travel brand or agency looking for a video editor who can handle both the editorial tighten and the motion graphic flair — let’s chat. I’ll make sure your content doesn’t just look good, it performs.
— Pierre Buys
Video Editor | Motion Graphics Specialist | Branded Content Maker
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Posted Oct 27, 2025
An energetic, rhythmic, compelling promo video. The goal: attract Premier League players during their off-season to a luxury Dubai holiday.
