REISSUED social edits

REISSUED blend home renovation, thrift culture, and feel-good storytelling to turn everyday projects into cozy content. By reinterpreting long form content and thrift trips into punchy, personality-driven shorts that highlight both the transformations and the charm behind them; we have been able to expand REISSUED's social presence whilst keeping the content warm, and relatable.

REISSUED’s content follows big renovation projects and constant thrift flips, so a key part of my role is spotting the strongest moments and shaping them into tight, high-retention edits. Each short tells a story; whether that’s a full trash-to-treasure transformation or a perfectly timed reveal, all while staying true to the original content.

Alongside editing, I helped develop a new branding system across social platforms. This now informs everything from colour schemes and textures to banners, music choices, and caption formats; giving the content a cohesive, vintage-inspired look that feels instantly recognizable.

While thrift shop adventures and home renovations are front and center, it’s just as important to showcase Andrew’s bubbly, on-camera personality. My edits balance satisfying transformations with warm, fun moments that make the content feel welcoming, human, and highly shareable.

Every edit is built with growth in mind. Using strong hooks, pacing, and storytelling that thrives on short-form platforms. The goal is to keep longtime followers engaged while making each video easy to enjoy for first-time viewers discovering REISSUED.