The only person you need to strategize your marketing
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The only person you need to strategize your marketing
SaaS Sales Specialist & Performance Video Director
GTM & Enterprise Sales Growth — Added $2M+ ARR in 6 Months (Legal-Tech SaaS)
Led go-to-market and enterprise sales strategy at Webnyay.ai (http://Webnyay.ai), a legal-tech SaaS company. Built and ran outbound pipelines from scratch using cold calls, email, and LinkedIn, while also driving inbound signups through SEO and paid content. Shortened the average sales cycle from 12 months to 6 by targeting the right decision-makers early. Result: $2M+ in new ARR added in 6 months, with average deal sizes of $300K+. Also built and led a 5-person team, earning a promotion from individual contributor within 4 months.
Outcome/results line (if there's a separate field):
$2M+ ARR added · 6-month sales cycle (down from 12) · $300K+ avg deal size · Promoted to team lead in 4 months
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70
Market Expansion — Pre Lit (Online Dispute Resolution, BFSI/Fintech)
Drove commercial strategy and pan-India market expansion for Pre Lit, positioning AI-driven online dispute resolution (ODR) and automated debt recovery workflows to BFSI, NBFC, and fintech enterprises. Pitched pre-litigation conciliation and digital arbitration solutions to C-suite legal, compliance, and risk teams, and partnered with financial institutions to digitise high-volume loan dispute processes — cutting resolution timelines from months to days.
Outcome/results line:
Pan-India BFSI/NBFC/fintech expansion · C-suite legal & risk pitching · dispute resolution cut from months to days
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14-Day B2B Cold Outreach Cadence Framework
Built a reusable 14-day multi-channel outbound cadence combining cold email, LinkedIn touches, and calls, sequenced around a discovery-to-close framework. Includes objection-handling scripts and a discovery call/objection matrix used across enterprise SaaS and legal-tech deal cycles. Designed to be adapted to different ICPs (Ideal Customer Profiles) and deal sizes, from SMB to enterprise.
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64
Enterprise B2B Sales — 5Cr+ INR Annual Pipeline, Manufacturing & Insurance (Wipro Ltd)
Owned end-to-end enterprise sales cycles (3–9 months) at Wipro Ltd, closing 8–12 major deals per year with a 5Cr+ INR annual net-new revenue target. Maintained 3x pipeline coverage through consistent outbound prospecting and managed 50+ EMEA & NA ERP clients for renewals and upsells, driving 20%+ quarterly billing growth. Led technical scoping and ROI proposals directly with CFOs and IT/engineering leadership to close complex, multi-stakeholder deals. Progressed from Inside Sales Executive to Account Executive to Business Development Manager by consistently exceeding quota.
Outcome/results line:
5Cr+ INR annual target · 8–12 enterprise deals/year · 40–60L avg deal size (up to 90L) · 20%+ quarterly billing growth on 50+ accounts
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Building AI Agents & Websites
Value score is a service based technology partner for enterprise company with a core motive of empowering success. The Biggest challenge in this project was understanding the complexities of there business, understanding the vision of the founder and visualizing it in a crystal clear manner to create a website that represents Value Score.
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Saffery is a UK based accountancy and business advisory firm, offering audit, tax, and advisory services across sectors like agriculture, family wealth, not-for-profit, and business advisory. They regularly publish insights and articles covering tax updates and regulatory changes for clients.
For this project, I built their website with a dedicated Insights hub, and the core challenge was designing an AI-based automation to auto-update that section without manual work. This meant creating a system that could detect new publications, extract metadata like title, category, sector, and read time, then slot each piece into the right place on the site automatically, while avoiding duplicates or broken formatting.
Other challenges included accurately tagging content that spanned multiple overlapping sectors and services, since many articles didn't fit neatly into one category. I also had to design a filterable sector/service navigation that stayed fast as the content library grew, keep the visual layout and brand consistent across auto-generated cards and images, and make sure the automation respected the firm's tone and compliance needs around regulated financial content.
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