Saffery is a UK based

Saffery is a UK based accountancy and business advisory firm, offering audit, tax, and advisory services across sectors like agriculture, family wealth, not-for-profit, and business advisory. They regularly publish insights and articles covering tax updates and regulatory changes for clients.

For this project, I built their website with a dedicated Insights hub, and the core challenge was designing an AI-based automation to auto-update that section without manual work. This meant creating a system that could detect new publications, extract metadata like title, category, sector, and read time, then slot each piece into the right place on the site automatically, while avoiding duplicates or broken formatting.

Other challenges included accurately tagging content that spanned multiple overlapping sectors and services, since many articles didn't fit neatly into one category. I also had to design a filterable sector/service navigation that stayed fast as the content library grew, keep the visual layout and brand consistent across auto-generated cards and images, and make sure the automation respected the firm's tone and compliance needs around regulated financial content.