Freelancers using Microsoft Excel in Los AngelesFreelancers using Microsoft Excel in Los Angeles
Website Development Backed by Real Business Experience
New to Contra
Website Development Backed by Real Business Experience
Cover image for DIEM — Health & Wellness
DIEM — Health & Wellness App Product Development I founded and led the development of DIEM, a multi-year health and wellness platform designed to bring nutrition, fitness, lifestyle guidance and personalized wellness information together in one experience. The idea was to go beyond a basic calorie tracker or workout app. DIEM was designed to understand the individual user—their goals, activity level, nutrition, health conditions, allergies and other profile information—and use that data to provide more relevant daily guidance. My role covered virtually every part of the product and business development process. I worked closely with professional software developers to define features, workflows, functionality, user experience, testing requirements and ongoing improvements. The developers handled the programming, while I directed what the platform needed to do and how the overall system should work. I also hired and worked with licensed dietitians, physicians and other health professionals to develop the wellness information behind the platform. That content was incorporated into formulas, rules and logic designed to provide personalized recommendations to users. DIEM included features such as personalized daily regimen items, nutrition tracking, exercise tracking, health conditions, allergies, goals, reports and wellness recommendations. Users could select goals such as losing weight, getting fit, improving overall health, toning, gaining weight or maintaining their current condition. The platform was also designed with a professional side in mind, allowing trainers, coaches and health professionals to eventually review user information, provide guidance and work more closely with their clients. Beyond the product itself, I was involved in branding, competitive research, UX direction, content development, marketing, social media, business strategy and commercialization. The larger business model included consumer subscriptions, professional accounts, corporate wellness programs and potential white-label licensing. DIEM was a substantial multi-year product-development project that brought together technology, professional wellness content, user experience and business strategy. It demonstrates my ability to take a complex idea, define how it should work, coordinate the right specialists, and develop it into a structured product with a clear path toward commercialization.
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Finance pro building models, dashboards & investor decks.
New to Contra
Finance pro building models, dashboards & investor decks.
Forward Deployed Architect | AI, ERP & Platform Delivery
$5k+
Earned
1x
Hired
5.0
Rating
15
Followers
Forward Deployed Architect | AI, ERP & Platform Delivery
Structure and support that move your work forward
Structure and support that move your work forward
California CPA Accounting & Advisory
New to Contra
California CPA Accounting & Advisory
Cover image for From Excel Chaos to Clean
From Excel Chaos to Clean Books in QuickBooks A comprehensive accounting cleanup and system transition for a multi-entity business that had historically maintained financial information across Excel and inconsistently used QuickBooks. The challenge Financial records were fragmented between Excel and QuickBooks, with a significant period of missing information. Manual posting, automated bank-feed activity, and improperly configured QuickBooks rules created duplicate transactions and recurring errors across multiple entities and accounts. What I did Mapped and reconciled historical information from Excel and QuickBooks. Identified missing periods and reconstructed the necessary accounting records. Reviewed and corrected improperly configured QuickBooks bank-feed rules. Identified and eliminated duplicate transactions created through manual and automated posting. Imported and organized historical information into QuickBooks. Reconciled bank accounts and accounting records across multiple entities. Established appropriate QuickBooks workflows and trained staff on proper processes. Created procedures to maintain accurate books going forward. Result The business was fully transitioned from Excel-based records to QuickBooks, creating a centralized and reliable accounting system. Historical information was cleaned and reconciled, duplicate transactions were eliminated, and the company gained accurate financial records and reporting needed for ongoing operations, tax filing, and informed business decisions.
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Cover image for Multi-Entity Cleanup & Accounting Optimization
Project
Multi-Entity Cleanup & Accounting Optimization Project overview Led a comprehensive accounting cleanup for a four-entity business group with complex intercompany activity, significant AP and AR issues, duplicate transactions, and inaccurate financial reporting. The challenge The entities were frequently paying each other’s expenses directly, without properly recording intercompany transfers. This created reconciliation problems, an AP backlog, duplicate expenses, and inaccurate intercompany balances. Manual billing processes also created unnecessary administrative work. What I did Established proper intercompany transaction procedures and trained accounting staff on the correct flow of funds between entities. Completed a comprehensive intercompany reconciliation across all four entities. Resolved a significant AP backlog by identifying payments made from other entities and matching them to the correct invoices. Identified and eliminated duplicate transactions that had caused expenses to be overstated. Corrected intercompany loan balances and the allocation of interest and principal. Reviewed and cleaned up AR activity. Automated recurring billing in QuickBooks based on contractual terms. Trained staff on maintaining proper intercompany accounting going forward. Results The cleanup brought AP and AR up to date and improved the accuracy of the financial statements. Expenses and intercompany balances were properly stated, giving management a reliable picture of the financial position and operating performance of each entity. The improved financial reporting also supported the company during a sale process and provided lenders and prospective buyers with greater confidence in the accuracy and financial health of the business.
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Bookkeeper & tax pro managing 90+ clients—cleaning up books,
Bookkeeper & tax pro managing 90+ clients—cleaning up books,