Freelance WordPress Developers in LondonFreelance WordPress Developers in LondonHumble Auteur — Minimalist WordPress Portfolio for Writer & Artist
A custom WordPress portfolio for a fiction writer and artist working across prose, music and visual art.
The site was designed around a quiet, high-contrast editorial system: black, bone white and deep crimson, with wide margins, CODE typography for identity and navigation, and EB Garamond for long-form fiction.
I built a custom PHP theme without Elementor or other page builders, with dedicated spaces for the reading room, music archive, audiobook content and visual gallery. I also delivered a 20-minute walkthrough showing how to update audio, prose and images.
The project received a 5-star review and an unprompted bonus for the quality of the collaboration and final result. Recent eCommerce Optimization Work
I recently worked on an eCommerce website where the main goal was to improve the overall shopping experience and make it easier for visitors to move from browsing to purchasing.
The Problem
The store had a cluttered layout, unclear calls-to-action, weak product presentation, and a confusing navigation flow. These issues made it harder for visitors to find products and confidently take the next step.
The Solution
I optimized the website structure and customer journey by improving the layout, product presentation, navigation, calls-to-action, trust elements, and overall user experience. The goal was to create a cleaner and more intuitive shopping experience with fewer barriers between the customer and checkout.
What I worked on
eCommerce UX optimization
Product page improvements
Homepage structure
Call-to-action placement
Navigation and user flow
Trust elements
Mobile experience
Conversion-focused design
Result
The store now has a cleaner, more organized shopping experience that makes it easier for visitors to understand the products, navigate the store, and take purchasing actions. 
