Engineered 3D and Motion Design.
Engineered 3D and Motion Design.
Founder and Creative Director of APOSTROPHE.
- 1x
- Hired
- 5.0
- Rating
- 27
- Followers
Founder and Creative Director of APOSTROPHE.
some autumn memories from APOSTROPHE (https://apostrophe.world) , delighted to be featuring DANA (https://www.instagram.com/dan.a.ilinca/) in the AUTUMN MEMORIES series 🍂
Creative Direction and Photographed by me 🤎
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Some very early work in progress here...I am thrilled to announce the creative partnership between APOSTROPHE (https://www.instagram.com/apostrophe.world/) and The Doe (https://www.instagram.com/0.the_doe.0/), coming 2026. Here is a tiny little sneak peak and I can't wait to share more about this soon!!!
If you are or you know any independent music artists, crafters looking for a creative partner, we would love to listen your story and have a chat!!!! els@apostrophe.world (mailto:els@apostrophe.world)
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UI/UX Designer & Low-Code Developer | Figma, Webflow, Framer
- $1k+
- Earned
- 1x
- Hired
- 5.0
- Rating
- 7
- Followers
UI/UX Designer & Low-Code Developer | Figma, Webflow, Framer
GaiaScore is an ESG and sustainability reporting platform designed to help businesses measure, manage, and improve their environmental, social, and governance performance through a unified scoring system, AI-powered insights, and reporting tools.
As the Product Designer and Webflow Developer, I worked across both the core platform experience and the public-facing website, helping shape how users discover, understand, and interact with the product from first visit to ESG assessment.
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Love and design share one truth: both are acts of patience and intention.
A Story of Love is a personal project I built in Webflow (https://www.linkedin.com/feed/#) for the #shareyourwork Hackathon, a digital love letter to my wife, told through storytelling, motion, and emotion.
Website Link: https://a-story-of-love.webflow.io/
It’s a reminder that creativity can capture feelings, not just pixels.
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Creating websites with marketing in mind ✨
Branding & Packaging design with Power, Presence and Purpose
- 5.0
- Rating
- 5
- Followers
Branding & Packaging design with Power, Presence and Purpose
AI strategy, automation & digital solutions consultant
Phrenos.ai (http://Phrenos.ai) - Premium AI Consultancy Website
Designed and developed a premium website for an independent AI consultancy, combining a distinctive visual identity with clear service positioning and a sophisticated user experience.
The site translates complex AI, data and automation services into a clear, credible digital presence while maintaining a strong editorial aesthetic across desktop and mobile.
My role:
Website strategy · UX/UI design · Front-end development · Responsive design · Brand implementation · Content structure · Visual direction · Deployment
Key features:
• Custom responsive website
• Distinctive luxury visual identity
• Clear consultancy and service architecture
• Strong conversion-led calls to action
• Editorial typography and layout
• Mobile optimisation
• Interactive visual elements
• Deployment and launch
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The Hospitality Nerd — Custom Website Design & Development
Designed and developed a distinctive, responsive website for a hospitality analytics and automation brand.
The site was built to communicate a complex B2B proposition clearly while giving the brand a strong, memorable visual identity. The experience combines bold typography, interactive data-led visuals, clear conversion paths and responsive layouts across desktop and mobile.
My role:
Website strategy · UX/UI design · Front-end development · Responsive design · Brand implementation · Content structure · Interactive elements · Deployment
Key features:
• Custom responsive design
• Data-led interactive visuals
• Clear service and product architecture
• Conversion-focused calls to action
• Modern animations and interactions
• Mobile optimisation
• Custom brand styling
• Deployment and launch
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Strategic Copywriter, Flamed on & RTG
FP&A Consultant | Financial Modelling | CFA & ACCA
Customer & SKU Profitability Analysis | Excel FP&A
Developed an Excel-based profitability analysis tool for a fictional FMCG business, providing detailed financial insights across customers, product categories and individual SKUs.
The model combines budget versus actual reporting with interactive filtering to help identify profitability drivers and areas requiring commercial attention.
Key features:
Customer, category and SKU-level financial analysis
Revenue, gross profit and gross margin reporting
Budget versus actual performance comparisons
Gross margin variance analysis in basis points
Dynamic customer and category filters
Business value: Enables finance and commercial teams to identify underperforming products, understand customer profitability and make more informed pricing and portfolio decisions.
Independent portfolio demonstration using fictional data. Part of the Northstar Consumer Products financial analysis project.
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Revenue Variance Analysis | Price, Volume & Mix (PVM)
Developed an Excel-based revenue variance analysis model for a fictional FMCG business to identify the underlying drivers of budget versus actual sales performance.
The analysis separates revenue movements into price, volume and product mix impacts, providing greater visibility into commercial performance.
Key features:
Price, Volume & Mix variance calculations
Budget versus actual revenue reconciliation
Interactive customer and category analysis
Variance bridge visualisation
Identification of key revenue performance drivers
Business value: Helps commercial and finance teams understand why revenue changes, identify pricing and volume opportunities, and support more informed business decisions.
Independent portfolio demonstration using fictional data. Part of the Northstar Consumer Products financial analysis project.
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Northstar Consumer Products | FP&A Dashboard & Profitability Analysis
Developed an interactive Excel financial model for a fictional FMCG business, combining budget vs actual reporting, Price–Volume–Mix (PVM) analysis and customer-level profitability insights.
The dashboard helps demonstrate how businesses can identify revenue drivers, monitor gross margins and make better commercial decisions.
Tools: Microsoft Excel, Financial Modelling, FP&A and Variance Analysis.
Independent portfolio project using fictional business data.
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