The rebrand needed a logo reveal that showed how the studio works, not just how the mark looks. The stacked CON / VIS wordmark became a piece of hardware. Each letter is a module, built cell by cell in the Bytesized pixel grid, and from above the finished machine reads as the logo.

The film follows one part from start to finish. A CNC spindle mills a raw aluminium billet into the core housing. The housing is laid out on a parts table with the other components, assembled, laser-scanned and finally installed. Robot arms build the remaining letters from their individual components, and the core goes in last. When it seats, its suspended particles light up in the brand’s lime green, the first colour in the film. The edit uses continuous match cuts timed to a custom 120 BPM score. The look is white hard-surface panels, satin-black tooling and frosted glass, held in black and white until the final reveal.

A 32-second brand film that introduces the new identity as a precision-built object, with the reveal landing on the final hit.