Logotypes

The main idea is hidden in the sense of a phrase/title. I wanted to convey hopelessness, ageing, dilapidation and loss through the abbreviation LH. The logo has uneven edges to make it look shabby, left and forgotten in the distant past. The gaps between the letters add up to the sense of emptiness.

I decided to play on the idea of the similarity of the letters D and O. The basis of the image was chosen as a butterfly, which conveys the delicate and refined taste of food.

I decided to make the logo as an ambigram as a representation of an illusion, mirror reflection and light play.

The idea of using initials, as well as the image of a photographer holding an old camera (with a retractable lens) was taken as the basis. The angularity of the image indirectly alludes to the principles of frame construction.

Customer's request: use elements of runes, north. The concept is based on the solstice. The logo has uneven edges to make it relevant to runes and ancientry.