Freelance Data Analysts in Land O' LakesFreelance Data Analysts in Land O' Lakes
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Tonya Golden's avatar
Tonya Golden
proTampa, USA
Website Developer & Conversion Optimization Strategist
New to Contra
Website Developer & Conversion Optimization Strategist
Cover image for Form Field Rearrangement A/B Experiment Problem: Analytics
Form Field Rearrangement A/B Experiment Problem: Analytics showed a heavy drop-off on the final step where users were asked for name, phone, and email all at once, it felt like handing over everything in a single ask. Action: Restructured the form by moving the email field to an earlier step, separating it from the phone field so the contact ask felt more progressive and less invasive. Result: The repositioned email field reduced friction at the final step and lifted overall conversions by 3.48%.
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Cover image for Video Thumbnail Design A/B/C Experiment Problem: After
Video Thumbnail Design A/B/C Experiment Problem: After launching the Medicare Thank You Video, watch rates were lower than expected, the default thumbnail wasn't compelling enough to pull users into the video. Action: Designed and tested 3 new high-contrast thumbnail variations against the original, optimizing for visual interrupt and click-to-play intent. Result: All 3 variations beat the control on lead-to-policy, with the winning thumbnail lifting LtP from 4.3% to 5.9%.
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Cover image for Adding Thank You Video After
Adding Thank You Video After Form Submission A/B Experiment Problem: After a Thank You Video boosted performance in our Medicare flow, we wanted to validate the same play in our Life Insurance funnel to drive higher lead-to-policy conversion. Action: Tested two Thank You Video variations on the LifeCompared confirmation page, one AI-generated and one featuring our director on camera, measuring downstream lead-to-policy. Result: The director-led video won, lifting lead-to-policy from 5.8% to 6.9% and confirming that authentic, human-led video outperformed the AI alternative.
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Cover image for The Wren's Hollow Website Redesign Project
The Wren's Hollow Website Redesign Project
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Data Analyst(3)
Drake Damon's avatar
Drake Damon
Tampa, USA
Results-driven Data Engineer & Full-Stack Developer building
Results-driven Data Engineer & Full-Stack Developer building
Cover image for Real-Time Marketing Offer System
Real-Time Marketing Offer System
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Cover image for Real-time NFL Draft Prediction Model Deployment
Real-time NFL Draft Prediction Model Deployment
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Cover image for Real-Time Rental Market Analytics Application
Real-Time Rental Market Analytics Application
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Cover image for Portfolio
Portfolio
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Data Analyst(1)
Ashley Sawinski's avatar
Ashley Sawinski
Spring Hill, USA
Expert IT Project Manager & Data Analyst
Expert IT Project Manager & Data Analyst
Cover image for Project Management & Process Optimization
Project Management & Process Optimization
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Cover image for Bookkeeping & Financial Management
Bookkeeping & Financial Management
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Cover image for Data Integrity
Data Integrity
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Data Analyst(3)
Christopher Alverio's avatar
Christopher Alverio
Brandon, USA
Data Analysis & Visualization Expert 📊
Data Analysis & Visualization Expert 📊
Cover image for Movie Correlation Analysis (Python)
Movie Correlation Analysis (Python)
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Cover image for Airbnb Listings Dashboard (Tableau)
Airbnb Listings Dashboard (Tableau)
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Cover image for Car Sales Data Analysis (SQL)
Car Sales Data Analysis (SQL)
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Cover image for Data Cleaning Project (SQL)
Data Cleaning Project (SQL)
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Data Analyst(6)