Adding Thank You Video After

Adding Thank You Video After Form Submission A/B Experiment

Problem: After a Thank You Video boosted performance in our Medicare flow, we wanted to validate the same play in our Life Insurance funnel to drive higher lead-to-policy conversion.

Action: Tested two Thank You Video variations on the LifeCompared confirmation page, one AI-generated and one featuring our director on camera, measuring downstream lead-to-policy.

Result: The director-led video won, lifting lead-to-policy from 5.8% to 6.9% and confirming that authentic, human-led video outperformed the AI alternative.