Certified UX/UI Designer and Digital Marketer
It's not about the technology. It's about the people.
- 5.0
- Rating
- 3
- Followers
It's not about the technology. It's about the people.
Project Description
Liv Free Fitness is a female-focused digital wellness mobile application MVP created for celebrity trainer Kelly Grayson. Designed to scale personal coaching, the application features structured onboarding questionnaires, dynamic calorie estimation tools, and a three-tier workout catalog. The clean interface balances guided fitness journeys with personalized goal setting, providing a polished freemium-to-premium subscription ecosystem crafted for investor presentations.
Overview
A US fitness entrepreneur needed to package high-touch coaching into a scalable subscription mobile application MVP within a compressed 160-hour sprint.
Objective
Develop an investor-ready mobile architecture featuring personalized onboarding, tailored workout paths, and transparent monetization gates.
Action
Researched market leaders, structured multi-tier intensity frameworks, engineered custom workout filter mechanics with real-time calorie math, and built complete mobile screen flows.
Results
Onboarding task completion reached 90 percent during prototype usability walkthroughs, successfully delivering the investor-ready product on schedule.
0
83
Project Description
LIV SAUDI is an enterprise timeshare platform enabling international buyers to purchase premium long-term vacation residences across Saudi Arabia. Guided by Vision 2030 initiatives, the platform encompasses a public sales web app, an internal sales CRM portal, and a builder operations system. Utilizing code-first prototyping, we navigated complex real estate regulations, Hijri calendar shifts, and legal cooling-off safeguards to deliver a complete multi-portal launch blueprint.
Overview
A Saudi real estate venture required an end-to-end digital timesharing infrastructure to support international ownership and regional property management.
Objective
Translate an intensive 82-page regulatory requirements document into three unified portals covering buyers, operations admins, and developers within four months.
Action
Modeled multi-role booking workflows, integrated statutory cooling-off protections, designed dynamic inventory allocation calendars, and validated interfaces through rapid prototyping.
Results
Delivered three production-ready web portals within four months instead of a projected full year, saving the client more than 400,000 USD in early deployment costs.
0
57
Project Description
Mobimatter is a global eSIM marketplace offering international data connectivity across 190 countries. Serving over one million active users, the platform was comprehensively redesigned to eliminate conversion leaks, resolve deep design debt, and simplify setup. Improvements include discrete parameter search filters, clear pricing structures, and an interactive iOS setup guide that drastically curtailed customer support volume for international travelers.
Overview
A global travel marketplace operating at high volume suffered from conversion drop-offs, cluttered UI, and excessive customer support tickets during device provisioning.
Objective
Overhaul discovery search filters, eliminate checkout friction, resolve extensive Figma file debt, and streamline the mobile eSIM installation experience.
Action
Replaced rigid search sliders with discrete bucket chips, restructured checkout pricing transparency, organized the design repository, and prototyped a Picture-in-Picture iOS installation walkthrough.
Results
Search bar engagement scaled to 450,000 interactions, cart abandonment fell by 25 percent, and iOS device setup support tickets dropped to near zero.
0
122
Solving through UX Design
Solving through UX Design
Designing Intuitive Digital Experiences
Designing Intuitive Digital Experiences
UI/UX Designer & Developer | SaaS, Web & Digital Products
National Honey Board — Web UI Concept & Design System
A complete website redesign and custom component library crafted for the National Honey Board. Featuring warm organic tones, clean layouts, and a modern digital experience.
👉 Inspect the Design in Figma (https://www.figma.com/design/F0bOGZF8ozvnaaEEAbfnnB/Honey?node-id=582-5406&t=EQsVIWBK1SqhgfyZ-0)
0
24
BRANDING & WEB DESIGNER
BRANDING & WEB DESIGNER
Creative lead graphic designer with 8+ years of experience.
