Freelancers using Google Ads in LagosFreelancers using Google Ads in Lagos
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Miracle Ndem's avatar
Miracle Ndem
proLagos, Nigeria
Compelling Brand and Marketing Designer
$10k+
Earned
11x
Hired
5.0
Rating
79
Followers
JITTER_EXPERT

expert

Compelling Brand and Marketing Designer
Cover image for Mobilo Ad Creatives Design Project
Mobilo Ad Creatives Design Project
1
13
Cover image for Ad designs for Geviti's Meta Ad Campaign (Static Ads)
Ad designs for Geviti's Meta Ad Campaign (Static Ads)
3
88
Cover image for B2B Ad Campaign Design for StoryVid (Meta ads)
B2B Ad Campaign Design for StoryVid (Meta ads)
1
36
Cover image for Luxury Meta static and motion ads design for Alma
Luxury Meta static and motion ads design for Alma
1
4
49
Google Ads(1)
Esther Adewumi 's avatar
Esther Adewumi
proLagos, Nigeria
Social Media Manager | Meta Ads Expert | Brand Growth
$1k+
Earned
3x
Hired
5.0
Rating
223
Followers
Social Media Manager | Meta Ads Expert | Brand Growth
Cover image for SoulVersation Social Media Page Launch
SoulVersation Social Media Page Launch
1
4
36
Cover image for Esthetician Social Media Templates |
Esthetician Social Media Templates | Beauty & Skincare Designed a collection of elegant, feminine social media templates for estheticians and beauty professionals. The designs combine a soft beauty aesthetic with clean layouts and clear visual hierarchy to create content that feels premium, polished, and brand-consistent. The templates are designed for promoting skincare services, treatments, offers, educational content, and client-focused messaging while making it easier for beauty brands to maintain a cohesive Instagram presence. Services: Social Media Template Design Beauty & Skincare Branding Instagram Content Design Promotional Graphics Visual Layout & Typography Branded Content Templates
0
31
Cover image for Digital Banking Social Media Design
Digital Banking Social Media Design Pack Designed a professional social media design pack for digital banks and fintech brands, focused on communicating trust, security, innovation, and financial services through clear, modern visuals. The designs were created to help financial brands strengthen their digital presence, communicate services more effectively, and create a consistent visual identity across social media and campaigns. Services: Social Media Design Fintech & Financial Services Graphics Promotional Campaign Design Branded Social Media Assets Visual Communication & Layout Design Focus: Brand credibility • Innovation • Clear communication • Digital presence
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33
Cover image for Crystal Construction Engineering — Behind-the-Scenes
Crystal Construction Engineering — Behind-the-Scenes Brand Reel Edited a behind-the-scenes video reel for Crystal Construction Engineering, spanning both commercial and residential projects, designed to build brand awareness and show the craftsmanship behind their work. Using CapCut and Adobe Premiere Pro, I handled pacing, color grading, transitions, and sound syncing to turn raw site footage into a polished, scroll-stopping reel giving the brand a professional, trustworthy presence online while pulling back the curtain on how the work actually gets done. The reel performed well, generating strong views and engagement and helping position the brand in front of a wider audience. What I delivered: Behind-the-scenes storytelling across commercial and residential projects Color grading for a sharp, professional finish Sound/music syncing for pacing and engagement Platform-optimized formatting (9:16, captions-ready)
5
21
908
Google Ads(1)
Isaiah olaosebikan's avatar
Isaiah olaosebikan
Lagos, Nigeria
Building High-Converting Shopify Stores | E-commerce Expert
$1k+
Earned
1x
Hired
5.0
Rating
6
Followers
Building High-Converting Shopify Stores | E-commerce Expert
Cover image for Photo World Lab Cameras, Photo Printing & Custom Gifts in South…
Photo World Lab Cameras, Photo Printing & Custom Gifts in South…
1
6
Cover image for Introducing myself👋 I’m Isaiah, a Shopify website designer ...
Introducing myself👋 I’m Isaiah, a Shopify website designer focused on building clean, high-converting stores for product-based brands. I design and optimize Shopify websites with a strong emphasis on structure, user experience, and performance. I care about doing things properly-no shortcuts-just intentional design that works in real business situations. If you’re building or improving a Shopify store and value quality, clarity, and long-term results, let’s connect.
1
295
Cover image for E-Commerce Website Design, Development & SEO Optimization
E-Commerce Website Design, Development & SEO Optimization
1
5
Cover image for Shopify Bag Store – Design & Development
Shopify Bag Store – Design & Development
1
5
Google Ads(1)
Michael F. Esan's avatar
Michael F. Esan
Lagos, Nigeria
Facebook(Meta) & Google Ads Expert | AI Automation
5.0
Rating
14
Followers
Facebook(Meta) & Google Ads Expert | AI Automation
Cover image for I'll change the way you
I'll change the way you think about Google Ads... Don't be GOLD FISH, read it through!!! A friend called me recently in a total panic. He'd just spent $3,000 on Google Ads and got absolutely nothing back. Zero leads. Zero sales. Just gone. And of course, his conclusion was "Google Ads is dead." I hear this a lot. And honestly, I get why people believe it. But let's actually talk about what's true here, because there's a real difference between "Google Ads doesn't work" and "MY Google Ads didn't work", and almost everyone mixes those two up. Here's the honest part first: Google Ads has genuinely gotten harder. More competition, higher costs per click, way more automation, less manual control than it used to have. If you're running it the same way you did 5 years ago, you will lose money. That part is real, not made up. But here's what actually happened when I looked into his account, and it's the same pattern I see over and over: → No conversion tracking set up at all. Google was spending completely blind, no idea what was actually working. → Broad match keywords on a tiny budget, so ads were showing to people with barely any relevant intent. → Generic ad copy, the kind that could describe literally any business in any industry. → Zero negative keywords, zero ad extensions. → The campaign ran for 6 weeks and nobody had looked at the search terms report once. None of that is Google's fault. That's a setup problem, and setup problems are fixable. Here's the thing that really gets me: most people who say "Google Ads doesn't work" tested one bad setup, once, for a few weeks, and quit. That's like going to the gym twice, not seeing abs, and telling everyone fitness is a scam. Nobody thinks that way about fitness, everyone accepts it takes skill and consistency. Google Ads is exactly the same. It's a skill. It can be learned. It just LOOKS deceptively simple from the outside, and that's exactly what traps people. And honestly, some of what Google's automated over the years is genuinely good, smart bidding can process signals no human could ever track manually. The automation isn't the problem. The problem is people hand control over to the algorithm before giving it anything useful to actually learn from. Like hiring a great chef and handing them an empty fridge. Here's what we actually did to fix my friend's account, none of it cost extra: ✓ Set up proper conversion tracking for the first time ✓ Went through the search terms report and built a real negative keyword list ✓ Rewrote the ad copy to speak to an actual specific problem, not generic fluff ✓ Tightened match types ✓ Added sitelinks, callouts, a location extension Same budget. Same platform. Within 6 weeks, more leads than the previous 6 months combined. The platform didn't change. The approach did. Here's the real takeaway: if you tried Google Ads once and it flopped, don't write off the platform, write off the version of yourself that ran it that first time. You know more now. Most competitors are still stuck obsessing over match types and bid tweaks while ignoring whether their offer or landing page is even any good. If you're willing to actually understand this at a strategic level instead of just clicking buttons, you're already ahead of most people running ads right now. Follow along, more real breakdowns like this coming. 👀
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172
Cover image for The BEST Way To Scale
The BEST Way To Scale Google Ads in 2026 Okay, this is one of my favorite Google Ads strategies because it's basically hands-off scaling, you set it up once, and your budget grows automatically as long as your results actually stay good. Let me walk you through it. Inside your Google Ads account, at the campaign level, there's an option to create an Automated Rule. Here's the setup for scaling UP: First, name your rule (something simple like "Budget Increase 3%"). Select which campaign(s) it applies to. Then set your condition, this is the important part. Pick a metric that reflects actual performance: cost per conversion if you run leads, return on ad spend if you're eCommerce. Let's say you know from your numbers that anything under £30 cost per lead is genuinely profitable for your business. You set the rule: "if cost per conversion is less than £30, increase budget." For the actual increase, go with a percentage, not a fixed amount. Why? Because a flat £2-3/day bump becomes meaningless once your budget scales up, a percentage keeps increasing proportionally as you grow. 3% is a solid, conservative default. You can go more aggressive if you're trying to capitalize on something time-sensitive, like a seasonal sale or a promo that's crushing it right now. One setting people get wrong constantly: the data timeframe Google uses to evaluate your condition. Don't leave it on "all time." If your campaign performed great for two months and then conditions changed recently (seasonality, fatigue, competition), an "all time" average will mask that and keep scaling even when current performance has actually dropped. Set it to the last 7 days instead, so the rule reacts to what's happening NOW, not historical performance. If you're getting tons of conversions daily, you can shorten this window even further. If you're only getting one conversion a day, you might need it slightly longer for the data to mean anything. Also worth doing: set an upper spending cap so you don't wake up in a few months having scaled way past your actual budget comfort zone. Now here's the part that makes this strategy really powerful, the reverse rule. Create a second automated rule that DECREASES your budget when performance drops. Same logic, opposite direction: if cost per conversion goes above, say, £40, decrease budget by 3%. This way you're automatically spending more when things are working and pulling back when they're not, without having to babysit the account daily. Leave a buffer zone in the middle (like £30-40 in this example) where nothing changes. That gives your account some breathing room instead of constantly adjusting on every small fluctuation. The real value here: your budget starts responding to actual, current performance automatically. You're not manually checking in every few days trying to decide whether to scale, the system does it for you, based on rules built around your actual numbers. And you're never locked in, you can always override manually. Big news event nobody's paying attention to your ads because of? Pull the budget down yourself. Seasonal sale about to pop off? Bump that increment up temporarily. This is genuinely one of the lowest-effort, highest-leverage setups you can put in a Google Ads account. Follow along, more scaling strategies like this coming. 👀
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Cover image for Okay, if you're running Google
Okay, if you're running Google Ads with a Target CPA or Target ROAS goal AND your campaign is limited by budget, you need to read this before August 17th. This one actually matters. Here's the deal: right now, if your campaign has a budget cap and a performance goal, Google's bidding algorithm quietly goes after the CHEAPEST conversions it can find within your budget. So if your Target CPA is set to $10, you might actually be getting $5 conversions. Feels great, right? Free upside. Starting August 17th, that's going away. Google is changing this so your campaign will actually trend TOWARD your set target, not undercut it. So if you're sitting at a $10 target but actually getting $5 CPA right now, expect that number to start creeping up toward $10 after the change. Same logic applies to ROAS, if your target is 200% but you're actually hitting 350%, expect that to drift back down toward 200% if you don't do anything. Why is this happening? Google says it's about stability, apparently a lot of advertisers get spooked when they raise budgets and performance suddenly fluctuates. Might be true. It's also probably going to make Google more money, because more advertisers will end up bidding closer to what they said they were willing to pay, instead of quietly getting a discount. Both things can be true at once. Here's the part that actually matters for you: this only affects campaigns that are BOTH limited by budget AND currently over-performing their goal. If your campaign isn't capped by budget, this change doesn't touch you. So what do you actually do about it? If you're happy with your current performance (the good CPA/ROAS you're getting right now): → Increase your budget. That locks in more volume at the rate you're already happy with, instead of watching that rate quietly disappear. If you're fine either way: → Adjust your target closer to what you're actually currently achieving. If your target's $50 but you're really getting $30, move the target down to $30 gradually — don't jump all at once, step it down over a week or two. If you do nothing: → Your CPA/ROAS will likely drift toward your original target, meaning fewer conversions for the same spend. Quiet performance loss, no warning bells. One more thing worth knowing, this could create a mild ripple effect across competitive auctions. If everyone bidding on the same keywords adjusts down to their real performance, things stay stable. But if even one competitor decides to keep their higher target and increase budget instead, they get more competitive in the auction, which can nudge costs up for everyone else too. Basically: how your competitors react matters just as much as how you react. The businesses most likely to get blindsided by this are the ones NOT paying attention to their account regularly. If that's not you (and clearly it's not, you're reading this), you've got time to adjust before it happens. Bottom line: go check your account today. Anything limited by budget with a goal that's over-performing, decide now: raise the budget, or adjust the target. Don't wait until August 17th to find out the hard way. Follow along, more of these timely breakdowns coming. 👀
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Cover image for Okay so let's talk about
Okay so let's talk about something painfully simple that a lot of Google Ads accounts get wrong, nobody's clicking your ads. Doesn't matter how good your product is, how great your deal is, how well-optimized your campaign structure is. If people aren't clicking, none of it matters. So let's break down why this happens and how to actually fix it. 1. Your ad copy might be the problem Most beginners write ad copy ABOUT their business instead of about what the customer actually wants. If your headline reads like a company brochure, nobody's stopping to click. Lead with the benefit, not the feature, "save 2 hours a day" beats "advanced scheduling software" every time. And try to mirror the actual language people are typing into Google. If your headline echoes their exact search, it instantly feels more relevant. 2. You might be targeting the wrong keywords Showing up for more searches isn't automatically good, if those searches aren't actually relevant to your offer, you're just burning impressions with zero clicks. A bakery running ads that show up for "cake recipes" is wasting money on people who were never going to buy a cake, they wanted a recipe. This is where negative keywords come in. Adding even 10 well-chosen ones can dramatically clean up who actually sees your ad, which directly improves CTR. 3. Your offer might just not be compelling enough Sometimes the copy's fine, the keywords are right, but the offer itself doesn't give anyone a reason to choose you over the next ad. Go Google your own product category right now and screenshot the top 3 competitor ads. What are they offering that you're not? A free trial, a guarantee, faster delivery, no contract, even small differentiators can tip a click in your favor. Fix this before touching your budget or your bids. 4. You're probably not using ad extensions (and you should be) This one's honestly a bit of a cheat code. Sitelinks, callouts, structured snippets, call and location extensions, they're free, and they make your ad physically bigger and more informative. Google actually rewards ads using extensions with better ad rank, even with an identical bid to an ad without them. More space = more visibility = more clicks. Set it up once and it just works in the background. 5. Wrong place, wrong time Even a great ad won't get clicked if it's shown at 3am to someone who was never going to buy right then. Look at what days/hours actually convert and shift spend accordingly. Check your location targeting, too broad wastes budget, too narrow limits reach. And don't forget device performance, mobile and desktop CTR can look completely different, so check both. Quick benchmark for you: average CTR across Google Ads in 2024 was 6.42%, probably higher than you'd guess. Arts & entertainment topped out around 13%, while legal services sat closer to 5.3%. Worth knowing where your industry typically lands before you panic over your own numbers. None of these fixes cost extra ad spend. They just require you to actually look at what's happening and adjust. Small, unglamorous changes, but they compound fast. Follow along, more of these breakdowns coming your way. 👀
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186
Google Ads(9)
Oluwaseun Aderemi B's avatar
Oluwaseun Aderemi B
Lagos, Nigeria
Digital Growth Architect | 14x ROAS Framework
5.0
Rating
10
Followers
Digital Growth Architect | 14x ROAS Framework
Cover image for Digital Growth & Search Infrastructure Architecture
Digital Growth & Search Infrastructure Architecture
0
2
Cover image for Project: Lady L'ameon | ₦200M+
Project: Lady L'ameon | ₦200M+ Annual Growth Engine I am leading the digital transformation of Lady L'ameon, shifting the brand from traditional retail into a high-volume, wholesale-driven digital powerhouse. Key Achievements: Exponential Growth: Engineered a Q1 strategy delivering 50% YoY growth, establishing an ₦8.6M monthly baseline. Efficiency Audit: Optimized campaign structures to slash underperforming CPCs from ₦144 to ₦50.38, maximizing ROI. Omnichannel Ecosystem: Built a "Digital Real Estate" strategy integrating Meta Ads with Google Business Authority (4.3 stars, 312 reviews) and YouTube thought leadership to capture high-intent B2B wholesale leads. Infrastructure Scaling: Managing high-capacity ad budgets (₦104,580+ daily spend limit) with full synchronization across Meta Ads, Bumpa, and CRM backends.
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92
Cover image for From ZERO to 4.9 ⭐ (21 reviews) in 90 days — SEUN FX Academy...
From ZERO to 4.9 ⭐ (21 reviews) in 90 days — SEUN FX Academy I took this Google Business Profile from unclaimed → fully optimized for a trading academy in Ibadan, Nigeria. In 90 days we achieved: ⭐ 4.9 rating with 21 five-star reviews 📸 Full profile setup + pro photos 📝 Services, posts, website link & correct categories 📍 First paying students coming directly from Google Maps Real students found the academy straight from Search & Maps! If I delivered these results for a forex academy in Nigeria, imagine what I’ll do for your business in Canada, the US, or anywhere else. I have 2 slots left for December — DM me to get your profile ranking and converting in 2026 ⚡ #localSEO #googlebusinessprofile #googlemapsSEO #seoServices #canadabusiness #USAbusiness #digitalmarketing #leadgeneration #smallbusinessUSA
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Cover image for Just helped a local service business go from invisible to 5-...
Just helped a local service business go from invisible to 5-STAR dominance on Google Maps. Client: Residential painting company Project: Google Business Profile optimization + mentoring. Results in 120 days: ⭐ 5.0 rating (19 reviews) 📸 45+ photos 📝 Services list + weekly posts 📍 Top 3 in their city 📞 Daily calls + quote requests I use this same system for US & Canada service businesses—contractors, painters, cleaners, handymen, landscapers, roofers, and local shops. If you’re in the US or Canada and want your Google Business Profile to bring real customers, I can optimize it for you. I have 2 openings this month. Message me and I’ll show you quick improvements you can apply immediately. ⚡ #localSEO #googlebusinessprofile #smallbusinessUSA #contractorMarketing #googlemapsSEO #canadabusiness #USAbusiness
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Google Ads(5)
Temitayo Sadique's avatar
Temitayo Sadique
Lagos, Nigeria
Revenue Focused Data-Driven Performance & Growth Marketer
Revenue Focused Data-Driven Performance & Growth Marketer
Cover image for B2B Fintech go-to-market to Drive Revenue with paid Ads
B2B Fintech go-to-market to Drive Revenue with paid Ads
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18
Cover image for Acquiring 2 million users for Yellow Card w/ mobile UA campaigns
Acquiring 2 million users for Yellow Card w/ mobile UA campaigns
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29
Cover image for Driving product-led growth through performance marketing
Driving product-led growth through performance marketing
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30
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Google Ads(3)
Gbenga Alabi's avatar
Gbenga Alabi
proLagos, Nigeria
Result-Driven UI/UX & Web Designer, Framer, WordPress, Leads
$1k+
Earned
1x
Hired
5.0
Rating
33
Followers
Result-Driven UI/UX & Web Designer, Framer, WordPress, Leads
Cover image for Meta Ads & Lead Generation for LockedIN HQ
Meta Ads & Lead Generation for LockedIN HQ
2
16
Cover image for 6,000+ Leads Generated in 7 Days on Tiktok and Meta
6,000+ Leads Generated in 7 Days on Tiktok and Meta
1
2
12
Cover image for Swiftly Rescue Live Mobile App Figma
Swiftly Rescue Live Mobile App Figma
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9
Cover image for GO For You Web App and Mobile Figma
GO For You Web App and Mobile Figma
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3
Google Ads(1)