B2B Fintech go-to-market to Drive Revenue with paid Ads

* Led B2B customer acquisition for Yellow Card B2B API service using performance and account-based Marketing. Directly driving up to $100m in monthly gross transaction volumes from business partners such as Coinbase, Paypal, Block TBD, Moonpay and others.

* Strategic Campaign Execution: Developed and managed marketing campaigns tailored to businesses in the crypto and fintech sectors. Emphasis on understanding and addressing the unique needs of these markets.

* Innovative Distribution Channels: I Identified and utilized new and effective methods/channels across paid search and paid social for reaching B2B audience involved in cross-border payment & remittances as well as crypto and related technologies.

* Data-Driven Marketing: I leveraged analytics to refine campaign strategies, ensuring alignment with the evolving needs of the blockchain and crypto business community.

* Budget Optimization: Efficiently managed budgets, focusing on maximizing ROl within the B2B sector, especially under resource constraints.

* Cross-Functional Collaboration: Worked closely with product development, engineering, and sales teams to ensure a cohesive and integrated marketing approach that aligns with Yellow Cards Payments API offerings and market position.

* Sales Alignment: Lead generation, tracking and management of stage-specific nurture campaigns for prospects with performance marketing channels.