Acquiring 2 million users for Yellow Card w/ mobile UA campaigns

* Developed and executed (hands on) comprehensive paid media strategies across 17 Sub-Saharan African countries and various channels with a primary focus on paid social (Meta, LinkedIn,Twitter, Snapchat, Google, etc.) as well as Search Ads on Google and Programmatic ads on Adroll, Hippo, boomplay, etc.

* Grew user base from 257K in December 2021 to 1M users by March 2022 further to 2million users in 2023 and increased transaction volume from $5m to $40m per month using demand generation and demand capture performance marketing strategies and campaigns.

* I managed between $100k-$200k marketing budget monthly across 10 media channels, including paid social, paid search, and programmatic media sources.

* Launched customer activation and remarketing campaigns to increase user activation from <5% to 25% and boost retention MoM from 22% to 60%.

* Set up and managed data collection, tracking, and analytics channels with Appsflyer, Google tag manager, Google Analytics, Hubspot, Pipedrive, Zero-party data attribution, and multi-touch data attribution.

* Extensive, hands on experience and knowledge of paid search, paid social and other paid media channels that are part of a well rounded performance marketing strategy.

* I launched and managed the Yellow card experiment control tower, a data-driven testing framework that helped Yellow Card increase its acquisition funnel conversion rate by 500%.

* Led the Webflow marketing project to build campaign landing pages to tailor messaging across different channels and products to align with campaign objectives.

* Led the diversification of paid acquisition channels, introducing Snapchat, Twitter, Adroll, HippoAds, Criteo, Boomplay, and other programmatic media.