Photo World Lab Cameras, Photo Printing & Custom Gifts in South…

Overview Took over the full digital side of a South African photography retail and print business - handling everything from the Shopify store to Google Ads, email automation, social media, and search engine visibility on an ongoing basis.

Client Photo World Lab · photoworldlab.co.za

Industry Photography Retail & Custom Print Services / Ecommerce

Platform Shopify

Who They Serve South African photographers, hobbyists, students, and businesses - as well as international customers worldwide, shopping for cameras, gear, accessories, and custom print products across mobile and desktop

What I Handled Shopify Store Management · Google Ads · Klaviyo Email Flows · Social Media Content · Performance Max Campaigns · Abandoned Cart Recovery · Browse Abandonment Sequences · SEO Strategy · AI Search Visibility (ChatGPT, Gemini, Perplexity & Google AI Overviews)

The Problem Photo World Lab needed a proper digital marketing system that could run consistently across multiple channels without losing brand focus. The challenge was building that engine while keeping messaging aligned across both their camera retail and print services - and making sure the store appeared in front of the right people at the right moment, whether they were searching on Google or asking AI tools like ChatGPT, Gemini, and Perplexity for camera recommendations, photo printing services, or photography gear.

What Was Achieved Got their Google Ads Performance Max campaign live and running, built out their full Klaviyo email flow setup, kept social media content consistent, and optimised the store to rank on Google and get recommended by AI search tools when people look for cameras, photo printing, and photography accessories — locally in South Africa and internationally. The result is a marketing foundation that brings in the right traffic, wins back lost customers, and supports steady ecommerce growth going forward.