Mobilo Ad Creatives Design Project

I designed a full set of ads for Mobilo (mobilocard.com), a smart NFC digital business card brand. The team came in with a clear strategy, locked copy, and an established design direction, my role was to translate that foundation into high-performing ad creatives sized for Meta, LinkedIn, and Google Display. The goal was visual consistency across every placement while respecting the spec requirements of each platform.

I produced Facebook and Instagram ad creatives following Mobilo's existing strategy and copy. Each asset was built to hold up at thumb-stopping scale in feed, with type hierarchy, product framing, and visual pacing optimized for mobile-first placements across feed, Stories, and Reels-ratio formats.

For LinkedIn, I adapted the same creative direction into a more professional, B2B-leaning tone — appropriate for Mobilo's audience of teams, sales professionals, and company decision-makers evaluating digital business cards for rollout. Layouts and visual weight were tuned for the LinkedIn feed, where the ad has to compete with editorial and professional content rather than lifestyle posts.

For Google Display, I sized creatives across the standard banner formats — including 300x250, 728x90, 160x600, 320x50, 300x600, and 970x250 — keeping the brand system, type treatment, and product visuals consistent across every dimension. Each banner was built so the core message held up whether it landed in a leaderboard, skyscraper, or mobile banner placement.

A unified set of ad creatives across Meta, LinkedIn, and Google Display — all anchored in Mobilo's existing strategy and design language, adapted cleanly to the spec and visual demands of each platform.

Figma · Meta Ads Design · Facebook Ads · Instagram Ads · LinkedIn Ads · Google Display Ads · Banner Ad Design · Static Ads · Multi-Format Resizing · B2B SaaS Ads Performance Creative · Ad Adaptation