Paw Origins makes supplements that help dogs live healthier lives. Their problem was capacity: they couldn’t consistently produce content across their channels, and their needs were scaling faster than they could keep up.

They didn’t need a few nice graphics. They needed a creative partner who could build systems and keep the brand consistent everywhere. That’s the role I’ve grown into with them.

I designed full A+ content and listing images for several hero products, including Mobility Max, Gut Shield, and Primal Vitality, plus listing images for a range of their other SKUs.

The goal each time: make a supplement’s benefits instantly clear and credible to a skeptical pet parent. Clean layouts, benefit-led hierarchy, fast comprehension.

I designed the Brain Shield label from scratch and refined several others. Label work is print-accurate and shelf-ready, while still feeling like part of the same brand world as everything digital. That consistency between the physical product and the online presence is what makes a brand feel whole.

I built their entire product image library: clean PNGs and JPEGs of every product.

This solved a real headache. Updating the store or spinning up new content no longer means starting from scratch. They now have an organized, ready-to-use library that makes the whole pipeline faster, the behind-the-scenes work that makes consistency actually achievable.

To fix the consistency problem at its root, I design ongoing social content that keeps their feeds active and on-brand, native to the platform and built to hold attention, without the usual scramble.

I also design static and native-style ad creatives built for performance. They blend into the feed while still earning attention and driving action, selling without feeling like a hard sell.

This isn’t one-off project work. I’ve become the creative engine behind Paw Origins across nearly every surface their customers see: the listing, the label, the feed, the ads, and the asset library underneath it all.

The result is a brand that shows up consistently, looks cohesive everywhere, and has the systems to keep scaling. And since it’s ongoing, that system keeps growing.