Social Media Strategy Projects in LagosSocial Media Strategy Projects in Lagos
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Cover image for Fishing Apparel Brand: $165K Revenue,
Fishing Apparel Brand: $165K Revenue, 776K Views I started with a full content and brand positioning audit, then repositioned the visual language around a luxury outdoor lifestyle, not just "fishing gear." From there, I built and executed a results-driven content system across organic social media and email marketing, designed to turn casual scrollers into buyers. Results from the campaign: $165K+ in revenue 776K+ views 81K+ accounts reached A consistent content system across feed, grid, and story The strategy leaned into the brand's Florida roots as a credibility anchor — proof they actually fish these waters — while using lifestyle-driven imagery to connect with an outdoor audience far beyond Florida. That combination is what lets a regional brand earn global reach. Services included: content strategy, brand positioning, Instagram content (feed, grid, reels, stories), social media management, and email marketing. If your brand has the product and the story but not the system, let's build one that performs like this.
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Cover image for Designing the social media post
Designing the social media post for Sam's Drinks was a process focused on appetite appeal and strong, clean branding. Here is how I built it from the scratch: First, I established the foundation with a high-contrast, double-tone background. I used a rich, deep magenta on the left to add sophisticated depth and a bright, vibrant pink on the right to make the post pop in a busy feed. This creates an energetic and appetizing atmosphere. Second, I positioned the main subject, a generous, frosted smoothie cup filled with a blended pink smoothie, right in the center. I topped it off with a black straw to ground the color palette. Third, to tell the ingredient story at a single glance, I layered the core fruits dynamically. I clustered ripe bananas and a halved strawberry on the magenta panel to the left, and mirrored them with floating bananas, strawberries, and a watermelon wedge on the bright pink right panel. This creates a balanced, falling-into-place motion. At the base of the cup, I scattered diced fruit and a large strawberry half for immediate texture and fresh detail. Finally, I integrated the copy. On the deep magenta panel, I placed the word "SMOOTHIE" in massive, cream-colored, vertical sans-serif letters, making the post instantly scannable and iconic. For the details, I created a clean block in the upper right, using strong typography for "THE BEST IS HERE" and "SAM'S DRINKS" to establish the brand immediately, followed by the specific item name and pricing. I finished the entire piece with a clean, vector sparkle at the bottom right for a last bit of visual polish.
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