Managed social media and marketing for a š„ Binance-integrated cryptocurrency copy-trading platform.
Generated 6.1M Twitter impressions over 4 months, increased brand engagement by 31.24%, and grew presence across Twitter, Instagram, LinkedIn, Reddit, and Facebook to 41,614+ followers.
Created content to drive engagement around relevant topics.
Promoted to Marketing Lead for Tycoon Signals launch, where I built waitlist of 1000+ users in 7 days, generated 620 leads, and acquired 500+ active users through targeted email marketing.
One of my earlier projects was creating an explainer video for MerchantSpring, showing how agencies can consolidate e-commerce analytics, reporting, and AI-driven insights onto a single platform.
Have a product launch coming up? Feel free to DM me.
One thing I've learned from working on social media campaigns:
Having a good strategy is only part of the job.
Sometimes the challenge is in the execution.
On one campaign, I had to work across different platforms while dealing with access and tracking limitations.
It taught me to:
ā Check platform access early
ā Make sure tracking is properly set up
ā Have alternatives when something doesn't work
ā Keep the campaign goal in focus
Good social media management isn't just about creating content.
It's also about being able to adapt when things don't go exactly as planned.