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One of my earlier projects was creating an explainer video for MerchantSpring, showing how agencies can consolidate e-commerce analytics, reporting, and AI-driven insights onto a single platform.
Have a product launch coming up? Feel free to DM me.
Amazing work!
Consolidating analytics into one visual narrative is the right challenge for this explainer.
Consolidating e-commerce analytics into one clear narrative for agencies sounds like a genuinely hard brief, that's a lot of moving pieces to make feel simple. What was the trickiest part to explain without it turning into a features list?
Amazing
Thanks!
nice pacing on this one
Appreciate it
Explaining consolidate everything onto one platform is exactly where motion earns its keep, you can show the mess merging into one clean view instead of describing it. The 120+ counter is a nice concrete hook too. Perfect kind of piece for a SaaS launch.
Explaining analytics, reporting and AI insights in one video is tough, and this keeps it really clear. The UI animations do a lot of the heavy lifting
Loved it!
Nice work.
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Bilsoft has made accounting software for over 20 years, and 100,000+ businesses use it every day. When we started, the trust was there, but the brand had grown piece by piece until it looked like several different companies.
The tricky part was a tension most fintech brands face. The software has to feel precise and serious, but the people using it are small business owners who just want things to be simple. So I drew the wordmark on a strict grid and softened every corner. The name does the rest: “Bil” means knowing, “Soft” means steady. Then I built it into a system the team could use without a designer in the room.
While putting the case study together, I added something new: a motion piece where the logo builds itself letter by letter.
Curious how others here handle this: when a client’s product is serious but their users want simple, which way do you lean? 👇
Full case study on my Contra profile.
I lean simple on the surface, serious underneath — and your grid-plus-softened-corners move is exactly that split. The structure carries the precision, the corners carry the approachability, so a small business owner isn't intimidated before they've even logged in. With 100,000+...
