In 3 months, Pasta De Cafe went from 30 to 907 followers on Instagram and 1 to 1,156 followers on TikTok.
Who is Pasta De Cafe?
Pasta De Cafe is a healthy food restaurant and cloud kitchen based in Uyo and Lagos, Nigeria, serving pasta, smoothies, salads, food subscriptions, and wellness shots. They offer delivery, bulk orders, and food trays for events and everyday customers.
My Role
Built and launched their social media presence from scratch on Instagram and TikTok
Set up and optimised profiles, bios, highlights, and overall brand presentation
Developed and executed a content strategy tailored to their audience and offerings
Created and published graphics, food content, carousels, and short-form video
Managed community engagement and responded to followers daily
Monitored performance and tracked growth metrics month on month