Phase Influencer Marketing Case Study

Phase needed a scalable and measurable influencer marketing system to move beyond one-off collaborations and build long-term creator advocacy across global markets.

I designed end-to-end influencer marketing SOPs covering creator identification, outreach, onboarding, activation, and performance management. I implemented structured influencer funnels in Attio CRM to track creators from discovery through advocacy, with clear metrics at each stage including reach, engagement, content output, and conversions.

Built standardized SOPs for influencer discovery, onboarding, and campaign execution

Designed tiered influencer funnels in Attio to manage lifecycle stages

Enabled influencers with clear briefs, brand guidelines, and timelines

Tracked performance and optimized campaigns using data-driven insights

Converted top-performing influencers into long-term partners

Increased influencer campaign efficiency by 35 percent

Onboarded and managed 20+ creators through structured CRM workflows

Increased product visibility by 3 times across global launches

Drove a 40 percent increase in engagement and user-generated content

Improved consistency in messaging and creator performance

The system transformed influencer marketing at Phase into a repeatable, scalable growth channel, improving visibility, engagement, and long-term creator advocacy.