Auricle, Premium Social Media Campaign
Designed a premium social media campaign for Auricle to strengthen its brand presence and showcase its wireless audio products through compelling visual storytelling. The campaign combined product-focused creatives, lifestyle imagery, and feature driven advertisements within a cohesive, modern visual identity to drive awareness and engagement.
Role: UI/Visual Designer Deliverables: Social media campaign, Instagram creatives, product advertisements, visual branding assets
Tools: Figma, Adobe Photoshop, Adobe Illustrator
Goal: Build a premium brand presence and create high-converting social media assets that effectively communicate the product's value while maintaining a consistent, cohesive visual identity.
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I engineered an end-to-end performance ad suite combining high-contrast visual storytelling with conversion-focused design layouts:
High-Impact Visual System: Utilized a bold, minimalist black-and-white editorial aesthetic built for maximum scroll-stopping power in mobile feeds.
Trust & Conversion Triggers: Integrated prominent badges ("Dermatologist Tested", "Vegan & Cruelty-Free") and value-led headlines ("Gentle From Day One") to overcome buyer friction.
Frictionless Action Paths: Positioned clear, prominent CTAs ("Shop Baby Care", "Discover The Difference", "Explore Collection") formatted for 9:16 vertical and 4:5 feed viewports.
The Result:
A scalable visual asset library bridging high-end brand identity with measurable direct-to-consumer (DTC) performance marketing.
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SCULPTED FORM, Haute-Couture Leather Goods & Architectural Art Direction
What happens when luxury accessories are treated as architectural artifacts rather than ordinary e-commerce products?
For this speculative campaign, I directed a multi-touchpoint brand suite designed to justify top-tier market positioning for high-ticket leather goods and footwear.
Key Campaign Highlights:
Editorial Art Direction: Blended brutalist travertine stone pillars with dramatic, warm museum spotlighting to frame the product as wearable art.
Tactile Texture Precision: Directed AI prompt structures to capture micro-details, rich cognac calfskin leather grain, precise stitching density, and polished brass hardware reflections.
Monolithic Typography: Integrated custom 3D architectural typography ("SCULPTED FORM") directly into the environment to build a distinct, haute-couture visual identity.
Full-Funnel Commerce Suite: Extended static editorial renders into a complete campaign carousel, including dark-mode mobile UI mockups and tactile unboxing assets.
Tools & Workflow: Midjourney v6 (Base Renders & Environment Lighting) + Figma (Layout & UI Architecture) + Photoshop (Color Grading & Typography Integration).
#CreativeDirection #AIDesign #LuxuryBranding #FashionDesign #EditorialDesign #ProductStrategy
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dI created Atelier One ā a fictional contemporary art studio brought to life with AI.
I wanted to explore what happens when AI image generation, image-to-video, and creative direction come together to build a believable brand world.
From the gallery and workshop to the library, every scene was designed to feel like part of one real place.
šØ Concept & Art Direction
š„ AI Image-to-Video
ā¦ Visual Storytelling
šļø Voice & Sound Direction
āļø Video Editing
The goal wasn't just to make AI visuals.
It was to create an experience.
Atelier One, Where ideas take shape.
Full case study on my Contra profile
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