Fitness Product | Twitter
MadMuscles’ primary objective for this campaign was to increase target audience traffic to their website and boost sign-ups. Upon visiting the MadMuscles website, consumers are able to fill out a questionnaire and conveniently pay to get their customized workout plan. In order for the campaign to be successful it was therefore paramount to convert interested consumers to signed up users.
The Solution
During the three-month campaign duration, MadMuscles strategically targeted an 18+ years male audience on Twitter across multiple countries and operating systems including iOS, Android, and desktop.
I implemented Twitter’s Web Conversion and purchase optimization in order to optimize for conversions. By configuring UTM parameters I assisted MadMuscles in utilizing UTM codes to precisely capture campaign impact via their internal tracking tools.
The campaign first launched in the US market with a single ad group and a singular creative approach. However encouraged by the positive pilot campaign performance, MadMuscles swiftly replicated the strategy across various markets, including the United Kingdom, Germany, Italy, Spain, France, South Africa, the Netherlands, Canada, Chile, Ireland, Sweden, Peru, and numerous others.
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Visual educational content and product categorization designed for a premium lingerie brand. This project focuses on clean typography, elegant layouts, and a soft color palette to enhance the shopping experience. By combining high-end imagery with informative design, I created a series of assets that help customers navigate product collections while maintaining a luxury brand feel.
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Elevate your online shopping experience with DressHome! 👗
Introducing a new era in e-commerce – DressHome, your go-to online clothing store. Our website design seamlessly marries style and function, providing you with an exquisite and user-friendly interface for exploring the latest trends and collections, shopping for your favorite clothing items, and enhancing your wardrobe.
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Shared Keyword Impact Analysis & Account Restructuring Framework
Analyzed shared exact-match keywords across multiple Google Ads accounts to identify core revenue drivers, overlap inefficiencies, and attribution impact across 90–180 day windows.
Built a tiered keyword framework (Core vs Support) and delivered structural campaign recommendations to consolidate ownership, eliminate internal competition, and improve conversion efficiency.
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GA4 Attribution Framework — Demand Creation vs Demand Capture Analysis
Developed a GA4-based attribution framework to separate demand creation from demand capture across channels.
Mapped each channel’s business role (Organic, Paid Search, Performance Max, Direct, Referral) and translated attribution insights into concrete optimization actions — including where to scale, where to constrain spend, and which channels should be treated as structural.
This framework helps service businesses avoid over-investing in demand-capture channels while underfunding true growth drivers.
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