Brand Designer & Content Strategist | Purpose-Driven
- 5.0
- Rating
- 34
- Followers
Brand Designer & Content Strategist | Purpose-Driven
Graphic Designer | Branding & Marketing Design
Felister Mutua — Brand Identity & Monogram Design
Overview
A refined personal brand identity and custom monogram designed for Felister Mutua. This visual identity combines modern sophistication with classic elegance, establishing a professional and trustworthy presence across print and digital media.
Design Highlights & Concept
Interlocking Monogram: Blends the initials F and M with fluid, swooping arc accents that create dynamic motion and structure.
Typography: Utilizes a classic serif font with balanced tracking to convey authority, prestige, and timeless clarity.
Color Palette: Features a deep navy blue hue (#0B2545 aesthetic) against a crisp light background to evoke reliability, sophistication, and executive appeal.
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Designed a high-converting promotional social media asset for Bloom Café, crafted to increase brand engagement, highlight product quality, and drive direct online orders.
The Strategic Approach
Visual Storytelling: Selected high-resolution, warm product photography featuring natural backlighting, rising steam, and intricate latte art to create an immediate sensory response and stop users mid-scroll.
Color Palette: Utilized a palette of roasted espresso browns, glowing ambers, cream whites, and natural wood tones to reinforce an artisanal, cozy café aesthetic.
Typography & Hierarchy: Combined elegant serif and script typography for the logo header with high-contrast headlines ("Brewed to Perfection") in gold and white to establish a premium brand feel while maintaining immediate readability.
Conversion Focus: Integrated a "BEST SELLER" social proof badge alongside a high-contrast "ORDER NOW" Call-to-Action button to optimize the layout for client conversions.
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Motion design for modern web and digital products
Your VA for Strategy, Canva Design & Getting Things Done
- 5.0
- Rating
- 8
- Followers
Your VA for Strategy, Canva Design & Getting Things Done
Meditation & Mindfulness Social Media Design 🧘♀️✨
Designed this engaging wellness graphic to promote meditation and mindfulness practices through calming visuals, strong typography, and spiritual-inspired artwork. The goal was to create a scroll-stopping design that communicates tranquility, self-awareness, and personal growth while encouraging audience engagement.
Skills: Canva Design • Graphic Design • Wellness Branding • Social Media Design • Visual Storytelling • Content Creation
A great example of how I transform wellness concepts into visually compelling content that educates, inspires, and connects with audiences. 🌌💙
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Editable Canva Carousel Template: Beginner's Guide to the 7 Chakras
For this project, I designed a fully editable Canva carousel template for a yoga and wellness brand in Kisumu, Kenya. The goal was to transform complex spiritual and wellness concepts into visually engaging, beginner-friendly educational content that encourages audience interaction, saves, and shares.
The carousel introduces the seven chakras through clean layouts, calming color palettes, symbolic imagery, and easy-to-digest information. Each slide was designed with flexibility in mind, allowing the client to easily update text, colors, branding elements, and educational content directly within Canva.
Using a combination of graphic design principles, visual storytelling, and wellness-focused branding, I created a template that balances aesthetics with clarity while maintaining a modern spiritual feel.
This project highlights my ability to create reusable content systems that help wellness brands educate their audiences while maintaining a polished and professional online presence.
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Instagram Carousel Design: Jewellery & Accessories Marketing, Ayma of All Trades
Designed a multi-slide Instagram carousel for Ayma of All Trades to market their jewellery and accessories collection. Each slide was treated as part of a visual sequence; the opening frame hooks the scroll, the middle slides showcase individual pieces with clean product-forward layouts, and the closing slide directs followers toward a clear call to action.
The design balances the aesthetic expectations of a jewellery and accessories brand, elevated, tactile, and aspirational, with the practical need to stop someone mid-scroll on a busy feed.
Tools: Canva
Deliverable: Multi-slide Instagram carousel, export-ready for immediate posting
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Project title: Editable Canva Social Media Template Kit — Locha Gallery
Designed a fully editable Canva social media template kit for Locha Gallery, built to work seamlessly with their existing brand kit. Every template was created with non-designers in mind ,the colour palette, fonts, and logo placements are locked to the brand kit so the gallery team can swap in new content, artwork images, and event details without breaking the visual identity.
The kit gives Locha Gallery a consistent, gallery-quality social presence that any team member can update independently, without needing a designer for every post.
Tools: Canva (Brand Kit integration)
Deliverable: Set of editable post templates ,sized for Instagram feed, stories, and Facebook ,all tied to Locha Gallery's brand kit and ready for the team to use immediately
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Innovative Web Designer, Graphic Designer, UI/UX
A website is more than just a digital business card; it’s a high-performance engine. 🏎️
I recently led the full design and development of Tellanex.com (http://Tellanex.com), transitioning it from a static presence to a lead-generating powerhouse for Managed IT services in Nairobi.
The Challenge: Build a site that signals "Enterprise Trust" while maintaining a lightning-fast mobile experience.
The Tech Stack & Strategy:
1. WordPress + Elementor (https://wordpress.org/plugins/elementor/): Leveraged for a "Minimal-Clean" aesthetic that doesn't compromise on custom functionality.
2. SEO Audit (RankMath) (https://rankmath.com/): Every page was built with a technical SEO foundation—optimizing metadata and schema markup to dominate "Managed IT Services" searches.
3. Core Web Vitals (https://pagespeed.web.dev/): We prioritized performance optimization, ensuring site speed stays green even with high-res asset delivery.
The Results:
0 to 100: Full technical SEO audit and implementation.
Built for Trust: Integrated brand-first UI that reflects Tellanex’s role as an IT leader.
Lead Optimized: Strategic CTA placement that guides visitors from "just browsing" to "booking a consultation."
Good design is invisible—until you see the conversion rates climb.
#WebDevelopment #WordPressExpert #SEOAudit #UITrends2026 #ManagedIT #Tellanex #ContraExpert #PerformanceDesign
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Can healthcare branding be both clinical and approachable? 🩺✨
I just wrapped the identity for The Oral Pathology Service (OPS)—proving that medical design doesn't have to feel "cold" to be professional.
The Mission: Move past intimidating medical tropes to build a brand rooted in precision and trust.
The Highlights:
- The Mark: A custom icon merging a human profile, a microscope, and a tooth.
- The Palette: Deep Navy for authority meets Teal for calm.
- The System: From a streamlined digital dashboard to physical biopsy referral forms and lab gear.
In specialized medicine, your visual identity is the first step in patient care. We traded the "scary" for the "sophisticated."
#HealthcareBranding #MedicalDesign #BrandIdentity #UXDesign #ContraExpert #PortfolioShowcase
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Brand Identity & Comprehensive Corporate Profile
I developed a design language centered on structural precision. By utilizing a bold red and white palette, I created a high-impact visual hierarchy that commands attention. The 44-page profile was designed with a modular layout, ensuring that dense technical data and project portfolios remain legible and engaging.
What are your thoughts?
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The wolf in branding and design
A design & web agency powered by top creative talent.
Brand identity and product ads for startups
Allure Agency: A Logo Built Around a Glowing Door
Offices aren’t usually mysterious. Allure Agency’s are.
The brief
Allure Agency offers a curated selection of brand-new office spaces in standout locations. They sell places worth going to, so the offices themselves are the product. They wanted a logo that matched their unique taste and carried a mysterious mood.
The idea
Nothing says mystery quite like a glowing door. So I reshaped the “A” in “Allure” to include one.
From there, I built a colour palette to suit the brand and applied it to the logo. That became the primary logo.
The secondary logo
For the secondary mark, I wanted to bring both A’s together again. That’s where it clicked: the “A” in “Agency” could be a shadow projected from the door. One shape, two letters, and the whole story in a single mark.
What’s next
The logo is nearly done, so I’m moving on to bringing the brand to life. I’ll build mockups in the brand colours and develop marketing concepts that capture Allure’s tone of voice and how the brand would want to be seen.
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Sookk: Logo Design & Brand Identity
Sookk is a fashion accessories company that sells modern socks made with affordable materials. The client came to me needing a logo and a complete brand identity.
Research: I started by studying the brand and looking at what its competitors were doing. My goal was to create something completely different, so Sookk would stand out in a crowded market.
Target audience: Sookk targets budget-conscious shoppers, mostly younger, style-aware consumers such as students and early-career professionals. They want their outfits to look considered without paying premium prices. They value affordability, but they still care about aesthetics. They want to feel they got something stylish, not something cheap.
Moodboard and logo exploration: With this in mind, I created a moodboard that matched the client's needs, and this is where my logo exploration began. I went for a design that is modern, clean, and easy to identify, with colors that appeal to the target audience.
Variations and mockups: Once the logo was approved, I created variations for use across different areas of the brand. I made mockups for sock labels, packaging boxes, the store sign, and other touchpoints. This step shows the client how the brand will look in real-life scenarios.
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