brand refinement & packaging design for @wearerume (https://www.instagram.com/wearerume/?hl=en) 🤎 a dubai-based modest clothing brand creating timeless abayas and dresses for women worldwide.
rume already had the foundation - its logo. the goal was to build the visual language around it and make it work beyond the screen.
a considered colour palette and typography system were developed alongside a custom floral pattern, bringing the visual language across the physical brand experience through shopping bags, packaging boxes, wrapping paper, stickers and thank-you cards.
the result is a design system that feels cohesive, refined and built to extend beyond the logo.
working on a new brand or thinking about a brand refresh? say hi at 📩 collabnuhr@gmail.com
(mailto:collabnuhr@gmail.com)view full project here (https://www.instagram.com/p/DdoP0QmGYdS/?utm_source=ig_web_copy_link&cplk=NTc4MTIwNjQ2YQ==)
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Custom wedding stationery designed around a bespoke illustration and a cohesive visual language.
The illustration was extended across the invitation, thank-you cards, welcome card, e-invite and itinerary, creating a considered and cohesive suite across both print and digital touchpoints.
Swipe to see the moodboard →
View the full project here (https://www.instagram.com/p/DYcMpQTGZ3O/?utm_source=ig_web_copy_link&stkn=NTc4MTIwNjQ2YQ==)
#WeddingStationery #InvitationDesign #WeddingBranding #CustomIllustration #StationeryDesign
Inspired by the Japanese word "Yokocho (横丁)", meaning the lively side streets lined with small eateries and hidden food spots, this identity was designed to capture the warmth, energy, and charm of Asian street food culture.
The visual identity combines bold typography, a playful octopus mascot with a ramen bowl hat, and vibrant colors to create a brand that's approachable, memorable, and full of personality.
Every element was crafted to make Yokocho feel like more than just a place to eat, it's an experience that brings people together over comforting food and bold flavors.