Founded in 1909 by Novak Jacob in Paris, Beautex began with a revolutionary hair dye and has since evolved into a global beauty icon. Beautex, its flagship consumer brand, is synonymous with innovation, luxury, and empowerment, offering products across skincare, makeup, haircare, and fragrance. 

They needed a logo that celebrates Beautex's heritage of empowering feminine beauty while reimagining “worthiness” for today’s audience—emphasizing inclusivity, sustainability, and individuality—and driving engagement across generations.

Beautex is global iconic beauty brand. We made the logo text with a soft and feminine touch by the Allure Typeface. And added a simple but beautiful eye line in a minimal illustration art above the text. And we gave the company name beautex in White color for Luxury appeal and combining that with allura typeface gives elegance and high quality to the text. The Mauvelous background color makes the logo pop, creating a striking visual effect and it gives a modern aesthetic vibe to the entire logo. 

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