Founders love CLAUDE DESIGN, and they feel that they became designers, but if logically the same AI tool has been used by 100k more founder, having same kinda idea.
And then founders complain that they are not able to stand out; there is too much competition.
I feel going SAFE in this current AI era is the most UNSAFE route that you can take from a design POV.
And hence, I created this branding studio called unsafe. (https://unsafe.design)design that helps founders who are building AI tech.
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The One Messaging Mistake Every Coach Makes on Social Media
Every coach on Social Media makes the same mistake.
They write about themselves.
"I help busy professionals achieve optimal wellness through my proprietary 6-step framework."
Your ideal client scrolls past at the speed of apathy. Not because your service is rubbish. Because your messaging sounds like every other bio fed through a buzzword blender.
The fix? Stop announcing what you do. Start describing what they feel.
"You haven't had a proper lunch since Tuesday" hits harder than "I optimize nutrition for high performers."
What’s the worst coaching headline you’ve seen on LinkedIn? Drop it below.
DM me if your messaging needs a resurrection. Link in bio for the full autopsy.
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The interesting part here wasn't rewriting the page. It was figuring out where the funnel was actually losing people.
I mapped a fictional B2B SaaS funnel from the landing page through trial-to-paid and looked at what could be causing friction at each step.
The main issue I found was on the landing page: the product made sense, but the buyer's actual situation and reason to act weren't coming through clearly enough.
I then worked backwards from that diagnosis and showed what I'd change in the messaging, rather than rewriting the page just to make it sound better.
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One of my first few website revamps done with the least available resources, research, customer research and timeline. As opposed to all of our subsequent projects.
For Maesstria, art paper manufacturers who have been in business for 15+ years.
They wanted to go online, take the ecom route, and reach more artists with their:
Sustainable, eco-friendly, traditionally handmade papers for all kinds of artists.
As is the norm when working with us, we went all out, yet again. Revamped, overhauled, strategized & wrote copy for every inch of their new Shopify website.
Including the home page, about page, 20+ product SKUs and an incredibly heartfelt process page detailing their work.
Check it out 🙌
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Here is the first draft for Meridius (now Lowe's Commerce Solutions); a retail sales offering that provides hardware-agnostic POS, centralized control and remote troubleshooting, making it the perfect sales system for store of any size. This is a Lowe's owned property which it intends to convert to a SaaS product for all retailers.
I conceptualized the entire content for the website and strategized the design flow for the same. The project was a major collaboration between product, business, marketing and tech teams.
The video featured here is that of the Figma prototype designed for the website, which has since been partially developed and is now undergoing a branding update. Here is the live website: https://www.lowescommercesolutions.com/mds/
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Your brand's name is the first thing people judge. Make it count.
I've spent 8 years building brand identities across food, fashion, retail and lifestyle - and the brands that last all have one thing in common. They knew exactly what they were before they launched.
If you're starting something new, relaunching something old, or realising your name just isn't doing the job anymore - this is where we start.
3 name directions. 1 tagline each. A voice that knows who it's talking to.
DM me or book through the link.
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