Biswashree Mishra
Copywriter and strategist shaping brand and UX experiences
New to Contra
Biswashree is ready for their next project!
Here is the first draft for Meridius (now Lowe's Commerce Solutions); a retail sales offering that provides hardware-agnostic POS, centralized control and remote troubleshooting, making it the perfect sales system for store of any size. This is a Lowe's owned property which it intends to convert to a SaaS product for all retailers.
I conceptualized the entire content for the website and strategized the design flow for the same. The project was a major collaboration between product, business, marketing and tech teams.
The video featured here is that of the Figma prototype designed for the website, which has since been partially developed and is now undergoing a branding update. Here is the live website: https://www.lowescommercesolutions.com/mds/
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Special brand collaboration betweeen NYX Professional Makeup and Barbie the Movie (2023). The team at Target created a dollhouse-themed brand experience.
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This is a static brand page for OLLY, a wellness supplement brand. This was OLLY's first foray into incremental investment for a custom landing page, but it paid itself off many folds and performed above all benchmarks in the category. The theme, the targeting and the season all played a key role in the success of this campaign.
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This was a 3D video created to promote a new game format: PowerPlay. I worked on conceptualizing, storyboarding and the voiceover script for the same.
P.S: Unsure if the preview is playing the sound but the video is also available HERE (https://drive.google.com/file/d/1j33DHlQAKAij2nRBTyrpIiY87tH8nMFf/view?usp=sharing).
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Unilever's Earth Month campaign at Target [2023] outperformed its ROAS benchmark by a whopping 350%. The purpose of the copy was to be thoughtful, soft and attainable.
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Pillsbury custom brand pages, made for Thanksgiving and Christmas [2022]
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