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Special brand collaboration betweeen NYX Professional Makeup and Barbie the Movie (2023). The team at Target created a dollhouse-themed brand experience.
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Colifa is a self-initiated branding concept for a young Argentine criolla wine, created to keep my creativity in motion. It’s my way of designing what I feel when I’m with my people: loud, funny, easy, and open to everyone at the table.
The scribbly hand-drawn tangle against those soft, bubbly COLIFA letterforms gives the label a loud-but-friendly table energy. Was the texture in the background mostly Firefly, or did you draw it by hand in Illustrator?