The interesting part here wasn't by Bhupen DasThe interesting part here wasn't by Bhupen Das

The interesting part here wasn't

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The interesting part here wasn't rewriting the page. It was figuring out where the funnel was actually losing people.
I mapped a fictional B2B SaaS funnel from the landing page through trial-to-paid and looked at what could be causing friction at each step.
The main issue I found was on the landing page: the product made sense, but the buyer's actual situation and reason to act weren't coming through clearly enough.
I then worked backwards from that diagnosis and showed what I'd change in the messaging, rather than rewriting the page just to make it sound better.

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The interesting part here wasn't rewriting the page. It was figuring out where the funnel was actually losing people. I mapped a fictional B2B SaaS funnel fr...