Projects in JaguariúnaProjects in Jaguariúna
Projects
People
Cover image for Language can be a portal,
Language can be a portal, where each word opens a passage to new worlds. Yet in the language school market, many brands still communicate in similar ways. With MEKHO, the goal was to move away from traditional academic imagery without losing credibility or structure. The challenge was to translate depth and authenticity into a consistent visual system for digital environments. The logotype features angular strokes to convey precision. The symbol combines stylized bat wings, representing guidance, with a form that suggests a coded sign, reinforcing language as a system to be deciphered. The palette builds authority through dark tones, while green acts as a calculated contrast, signaling sophistication and direction. The result is an identity that positions MEKHO as an immersive brand focused on real communication.
5
9
51