Projects in IndioProjects in IndioRare by Design is my independent digital studio, based in Palm Springs, California. It's the operating brand under which I design and build websites, brand identities, and digital systems for clients who need their presence to feel as deliberate as their work.
The studio site itself is a build — a moving identity rather than a static portfolio. Deep plum, gold, animated typography, custom motion. The work speaks before the copy does.
What I do under Rare by Design:
⦿ Full website design and build (front-end and back-end)
⦿ Brand identity and visual systems
⦿ App and Chrome extension development
⦿ Digital marketing infrastructure (analytics, pixels, SEO, dashboards)
⦿ AI product builds and integrations
The studio operates on a simple principle: most freelancers compete on aesthetics or price. I compete on the layer between idea and operational — the messy middle where systems either work or quietly fall apart. Every site I ship includes the surface clients see and the infrastructure they don't.
I built this site for myself at the same level I build for clients, because the studio site is the first conversation every new client has with me. Innerwork Systems is a three-product self-knowledge platform I designed, built, and shipped end to end under my studio, Rare by Design.
Three deliverables, one ecosystem, framed around a single thesis: every mind runs on infrastructure, and most people never see theirs.
The product line:
⦿ Subsurface — $7.99 journaling app with six chapters and a burn mechanic
⦿ The Portrait — $65–$125 bespoke astrology + Human Design guide, delivered as a private interactive link within 72 hours
⦿ Decoded — $200–$250 relational compatibility translator with embedded AI chat
What I built solo:
⦿ Brand identity, visual system, and all copywriting
⦿ Front-end: custom HTML / CSS / JavaScript with a 90-second diagnostic funnel
⦿ Back-end: PHP + MySQL on Hostinger Business
⦿ Payments: Stripe (Portrait + Decoded) and Gumroad (Subsurface) — four payment links total
⦿ Email automation: 13 emails across four Kit sequences
⦿ Order management: password-protected dashboard at /dashboard.php with revenue tracking, slot management, and live diagnostic lead capture
⦿ Compliance: Privacy Policy, Terms of Service, cookie consent, Meta Pixel, Meta Business Account
The thesis: introspective work doesn't have to look soft. Built right, it can feel like premium infrastructure — precise, intentional, revenue-ready from day one.
Live at innerwork.systems (http://innerwork.systems).
