Marketing Strategy Projects in IndiaMarketing Strategy Projects in IndiaContent Strategy & Marketing Automation for a Physician-Led Substack
Client: A physician-authored health publication
Role: Content Strategist & Marketing Automation Builder
Overview
Foundational Health is a physician-led Substack publication. I was brought on to turn a strong body of medical writing into a repeatable growth engine, building the content system, the automation behind it, and the analytics loop that tells us what actually converts paid subscribers.
I own the publication's content pipeline end to end: Substack strategy, Instagram content and DM automation in GoHighLevel, and the email marketing sequences, all produced in the author's voice.
What I Built
Data-driven content strategy
Ran a full analysis of 241 published Substack posts against email and conversion stats to find what drives paid subscriptions.
Identified that named-condition posts (e.g. specific conditions and protocols) and first-person transformation stories convert paid subscribers most efficiently and rebuilt the content calendar around that insight.
Documented findings in a Notion conversion-analysis page that now guides every content decision.
Content production system
Produce full content batches from each article: Instagram carousels, image posts, Substack notes, and link posts.
Run an ongoing reel format (short b-roll clip + on-screen hook + comment/DM call-to-action) designed to feed the automation rather than rely on link-in-bio.
Produce podcast clip reels from guest episodes.
Coverage to date spans articles on blood pressure, PPI side effects, home birth, sunscreen, and a shift worker's guide.
Marketing automation (GoHighLevel)
Built Instagram DM automation triggered by comment keywords that delivers the right article to the right reader automatically.
Designed sequenced follow-ups, e.g. deliver the article first, then the paired podcast episode a couple of hours later, to warm readers before the ask.
Email marketing
Wrote onboarding and nurture sequences in the author's voice.
Executed a full email migration from GoHighLevel to native Substack, consolidating the stack and cutting tool overhead.
Built the launch email sequence for the publication's first live monthly paid-subscriber Q&A session.
Central operations hub (Notion)
Built and populated a complete Notion workspace as the single source of truth:
Content calendar and Substack content board
Reader testimonials database (500+ entries)
Content strategy and conversion-analysis pages
Email marketing sequence library
Skills & Tools
Content strategy · Marketing automation · Email marketing · Copywriting (ghostwriting in client voice) · Social media management · Data analysis · GoHighLevel · Substack · Instagram · Notion
Results
Growth (May 1 → Aug 25, 2026):
Annual Recurring Revenue (ARR: +21.8%
Substack followers: +6.3%
Total subscribers: +5.2%
Paid subscribers: +4.7%
System & foundations:
241 posts analyzed to build the conversion-focused content strategy from evidence, not guesswork.
500+ reader testimonials organized into a reusable social-proof database.
Full content-to-automation pipeline built from scratch — every article now spins out into a coordinated set of posts, reels, DM flows, and emails.
Email infrastructure consolidated onto a single native platform. LeoBrain: Content Marketing & Brand Communications
The ATS market is crowded and dominated by established players. Launching LeoBrain into that space was beyond just creating content. It was about building sufficient trust in the market. Before anyone books a demo, they need to believe the product is credible and the brand is worth paying attention to.
My role extended beyond content execution into public-facing brand communications. I planned educational campaigns, collaborated with Sales on revenue-driven initiatives, tracked performance metrics to refine messaging, and created thought leadership assets that strengthened LeoBrain's market positioning.
To strengthen credibility beyond content, I conceived, scripted, produced, and hosted a live webinar on AI versus human judgment in hiring, generating 96 registrations and a 16.7% hike in engagement rate, end-to-end.
One learning this project reinforced: B2B SaaS sales cycles are long. The real goal of content isn't immediate conversion; it's building enough trust that inbound inquiries and demo bookings become a natural outcome. When marketing and sales operate in alignment around the same audience and messaging, that's when the pipeline actually moves. 
