Marketing Strategy Projects in IndiaMarketing Strategy Projects in IndiaAn Adelaide dining institution with a 270-degree ocean view, given an Instagram presence that finally looks the way the restaurant feels.
Overview
Sammy's on the Marina is an award-winning seafood restaurant on the Marina Pier in Glenelg, South Australia, serving locally sourced seafood since the late 1990s, from Kangaroo Island lobster to Coffin Bay oysters, alongside a busy weddings and functions business. A destination venue with a loyal following, but an Instagram presence that undersold the experience.
The challenge
Translate a premium in-person experience into a premium digital one: grow Instagram, sharpen the coastal luxury positioning, and turn scrolling locals and visitors into booked tables and function enquiries.
What I did
Managed the complete social media presence with a consistent coastal luxury visual identity.
Produced high-quality posts, reels, and menu-highlight creatives around seasonal seafood, the marina view, and events.
Built engagement-driven content designed for local discovery in Adelaide and Glenelg.
Created promotional creatives supporting bookings, seasonal menus, and the functions and weddings offering. LeoBrain: Content Marketing & Brand Communications
The ATS market is crowded and dominated by established players. Launching LeoBrain into that space was beyond just creating content. It was about building sufficient trust in the market. Before anyone books a demo, they need to believe the product is credible and the brand is worth paying attention to.
My role extended beyond content execution into public-facing brand communications. I planned educational campaigns, collaborated with Sales on revenue-driven initiatives, tracked performance metrics to refine messaging, and created thought leadership assets that strengthened LeoBrain's market positioning.
To strengthen credibility beyond content, I conceived, scripted, produced, and hosted a live webinar on AI versus human judgment in hiring, generating 96 registrations and a 16.7% hike in engagement rate, end-to-end.
One learning this project reinforced: B2B SaaS sales cycles are long. The real goal of content isn't immediate conversion; it's building enough trust that inbound inquiries and demo bookings become a natural outcome. When marketing and sales operate in alignment around the same audience and messaging, that's when the pipeline actually moves. 
