Projects using Google Search Console in HarpendenProjects using Google Search Console in Harpenden
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Cover image for Google Business Profile Review Removal:
Google Business Profile Review Removal: Legal Services Case Study Client Challenge A legal practice/law firm faced reputation damage from a 4-year-old 1-star review complaining about communication delays ("Can't even get a call back from anyone") and expressing intent to switch legal representation. Sitting unmonitored for years, the feedback negatively influenced potential clients evaluating the firm's responsiveness and client care. Strategy & Execution Policy Violation Audit: Screened the review against Google’s Prohibited & Restricted Content Guidelines, focusing on Conflict of Interest / Non-Customer Experience Claims and unverified service interactions. Evidence Gathering & Record Check: Cross-referenced firm communication logs, client intake files, and consultation databases to determine the lack of a verified retainer or formal client relationship with the reviewer. Dispute Escalation: Submitted a formal policy appeal through the official Google Business Profile Dispute Workflow, highlighting the absence of a genuine consumer relationship and service transaction records. Removal Execution: Successfully argued the violation, leading Google’s moderation team to completely purge the old review from the firm's map listing. Business Impact 100% Policy Takedown: Completely cleared the legacy negative review from public search view. Trust & Conversion Protection: Shielded the firm from prospective clients misinterpreting unverified communication claims. Local Ranking Polish: Refreshed the firm's map listing performance by eliminating dormant negative sentiment.
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Cover image for ATS24 — B2B Industrial SEO & Search Everywhere Optimisation ...
ATS24 — B2B Industrial SEO & Search Everywhere Optimisation With ATS24, a B2B supplier in the aerospace/converter sector, I developed a full-blown SEO strategy targeting highly technical buyers. I focused on spec-code integration, technical documentation indexing, and long-tail product/service pages to attract niche industrial traffic. The result: stronger visibility among engineers and buyers, and improved lead generation quality. This project showcases my expertise in B2B and niche industrial markets. Role & Activities: - Implemented spec-code-aware content architecture for aerospace and industrial products - Built technical SEO templates tailored to converter and aerospace specs - Published deep, data-rich pages optimized for industrial search queries - Managed cross-channel content flows (site, data sheets, documentation)
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Cover image for Google Business Profile Review Removal:
Google Business Profile Review Removal: Cross-Border Auto Dealership Case Study Client Challenge An international auto dealership faced severe brand reputation damage from a detailed 1-star review involving an EU export transaction. The customer alleged unhelpful staff, undisclosed export VAT payback deadlines, and a financial loss of 5,000 EUR. Having gained 7 likes, the review sat at the top of the dealership’s Google Maps profile, deterring high-value international buyers. Strategy & Execution Policy Violation Audit: Screened the review against Google’s Prohibited & Restricted Content Guidelines. Identified core policy breaches related to Off-Topic Disputes / Third-Party Regulatory Matters (customs/VAT administration involving German & Italian authorities) and Defamatory Factual Claims. Documentary Evidence File: Compiled a case file featuring export declaration receipts, customer communication logs, and official customs timelines to demonstrate full administrative compliance by the dealership. Dispute Escalation: Formulated a structured legal and policy appeal using the official Google Business Profile Dispute Workflow, proving that the dispute stemmed from third-party government customs regulations rather than merchant service defaults. Removal Execution: Successfully argued the violation, leading Google’s Trust & Safety team to permanently purge the negative review and clear the listing. Business Impact 100% Policy Takedown: Completely erased the damaging 5,000 EUR dispute claim from public search results. Profile Rating Recovery: Cleaned the top section of the client’s Google Maps feed, restoring buyer trust. Cross-Border Conversion Protection: Re-established credibility for high-ticket vehicle exports across the EU market.
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