1. My client's goal was to have a complete overview of one of its business competitor's search engine positioning, especially its list of best keywords.

2. To support my client's requests I used the tool SEMRush. I realised an in-depth Google Slide where each table was connected to more specific and complete documents. This allowed the client to go through SEMRush insights easily and quickly, with also the support of relevant comments.

3. The overall project was successful: a complex set of data spread out across a complex tool such as SEMRush has been put in order clearly and nicely with relevant and helpful comments. less