A packaging redesign built to make Daewoo stand out.
For this South Korean appliance brand, we combined strategic packaging design, 3D product modelling, photorealistic renders, and presentation design to create a bold and consistent visual experience. Every detail was shaped to communicate the product clearly, strengthen brand recognition, and create a powerful shelf presence.
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✨ Introducing DERMA LUMA — my submission for the Contra × Envato Human By Design Challenge.
A skincare brand concept for Gen Z and Millennials, built on one simple idea: skincare should feel personal, fun, and expressive.
From the brand identity, packaging, and campaign visuals to motion design, every detail was crafted to blend human creativity with modern AI-powered workflows—while keeping emotion, intention, and storytelling at the center.
For me, Human By Design means using technology to create better ideas, not replace the creative process.
💜 DERMA LUMA — Make It Fun. Make It Personal.
If you enjoyed the project, I'd love your support with a like, a comment, and an UpGoat! 🐐✨
#HumanByDesign #ContraXEnvato #DermaLuma #BrandIdentity #SkincareBranding #PackagingDesign #MotionDesign #CreativeDirection
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A packaging concept for a scalp-stimulating hair brush, built from the brand's real colors, typeface and logo.
What's in it:
• A full carton: front, back, both sides, top and bottom
• A print-ready dieline with bleed, safe area and a 350 gsm spec
• A lid message: "Healthy hair starts at the scalp."
• Two bolder options: a window cut in the shape of the brush with raised dots, and a molded paper pebble case
Concept work. Not affiliated with KeraFactor.
Interactive version: kerafactor.adbuddy.in (http://kerafactor.adbuddy.in)
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💥 DUAL CASE STUDY - LUME + KISU Skincare | Side-by-Side Brand Comparison
Premium e-commerce brand identity showcase - How strategic color psychology 2x'd conversions for DTC skincare!
🔵 LUME - COOL BLUE PACKAGING
Focus: Hydration & Brightening
Strategy: Clean, clinical, trust-building
Palette: Cool blue = freshness, reliability, hydration
Target: Hydration-seeking millennial skincare users
Results: +120% Add to Cart, +95% Checkout Completion, +60% Brand Recall
🟢 【entity-KISU¦canonical_name=KISU】 - SAGE GREEN PACKAGING
Focus: Soothing & Balancing
Strategy: Calm, natural, wellness-oriented
Palette: Sage green = calm, clean, botanical, sustainable
Target: Sensitive skin, eco-conscious consumers
Results: +110% Conversion Rate, +85% Repeat Purchase, +70% Social Engagement
SIDE-BY-SIDE COMPARISON:
LUME: PERFORMANCE & TRUST
【entity-KISU¦canonical_name=KISU】: CALM & NATURAL WELLNESS
This is how I help D2C brands grow with strategic rebrands. Which concept do you prefer - Blue or Green? Comment below! 👇
Want me to rebrand your skincare/e-commerce brand for 2x growth? Let's talk - contra.com/w/nagdak
#DualBrand #CaseStudy #LUME #KISU #SkincareBranding #BrandRefresh #EcommerceGrowth #ConversionOptimization #BrandIdentity #DTCBrand #PackagingDesign #BrandComparison #GraphicDesign #BrandDesigner #USABrand
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