Lumina Skincare: Minimalist Luxury Brand Identity Design
Nirali Patel
Lumina Skincare: Defining Minimalist Luxury for a New Beauty Brand
The Challenge
Lumina, a new entrant in the organic skincare market, needed a brand identity that felt premium, trustworthy, and distinct from crowded drugstore brands. Their initial concept lacked elegance and didn't command a high price point. They needed a visual system that communicated purity and luxury simultaneously.
The Solution
I developed a strategic visual identity focused on minimalist elegance. We chose a sophisticated serif typography to convey heritage and trust, paired with a muted, earthy color palette and gold foil accents to signify luxury. The packaging design focuses on clean lines and texture, making the product feel like an expensive ritual rather than just a commodity.
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Posted Dec 30, 2025
Designed a minimalist identity using serif typography, earthy tones, and gold accents to signify high-end luxury and trust.
