Florida Man Soap is a men's grooming company that offers soap, shampoo, and conditioner for men who want to look good and smell great. The company name reflects its brand essence, which is adventurous, humorous, and unconventional.

The company logo features a stylized alligator and a palm tree, creating a fun and distinctive visual identity. The company tagline is "The soap that bites back", conveying its value proposition and personality.

The company's mission is to provide high-quality and natural grooming products that are made with local ingredients and ethical practices. The company's vision is to inspire men to embrace their wild side and enjoy life. The company's values are authenticity, creativity, and sustainability, which guide its actions and decisions. The company's voice is casual, witty, and bold, which reflects its tone and style of communication. 

The objective of the packaging design for Florida Man Soap is to create a consistent and memorable brand experience for the customers and to differentiate the products from the competitors in the men's grooming market. The packaging design should reflect the company's identity, values, and message, as well as its unique selling proposition and competitive advantage.

The packaging design should also appeal to the company's target audience and communicate the benefits and features of the products. The packaging design will include the following elements:

•  A label design that displays the company logo, name, product name, ingredients, and directions.

•  A shape and material that is convenient, durable, and eco-friendly.

•  A graphic design that incorporates the company's logo, icons, and images that relate to the product and the brand essence.