Curio | Brand Mascot Design by Social SherpaCurio | Brand Mascot Design by Social Sherpa

Curio | Brand Mascot Design

Social  Sherpa

Social Sherpa

Description

Curio is a carefully crafted salad dressing brand that celebrates authenticity and flavour. Each product is made with wholesome, natural ingredients and a touch of creativity, bringing personality and taste to everyday meals.

Our Approach

We developed distinctive mascots for every product, reflecting the brand’s playful, quirky, and slightly mischievous personality. This approach allows the brand to stand out while visually communicating fun, flavour, and its fearless spirit across packaging and digital touchpoints.

The Results

The mascots and cohesive visual language gave Curio a lively, engaging identity. Across social media, production assets, and packaging, the brand now conveys its playful character while highlighting its authenticity, making it instantly recognisable and approachable.
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Posted Feb 9, 2026

Designed playful mascots for Curio that express an authentic, friendly brand personality while strengthening emotional connection with users.