Curio | Brand Mascot Design
Social Sherpa
Like this project
Posted Feb 9, 2026
Designed mascots for Curio to convey playful and authentic brand identity.
Likes
1
Views
0
Clients
Curio
Description
Curio is a carefully crafted salad dressing brand that celebrates authenticity and flavour. Each product is made with wholesome, natural ingredients and a touch of creativity, bringing personality and taste to everyday meals.
Our Approach
We developed distinctive mascots for every product, reflecting the brand’s playful, quirky, and slightly mischievous personality. This approach allows the brand to stand out while visually communicating fun, flavour, and its fearless spirit across packaging and digital touchpoints.
The Results
The mascots and cohesive visual language gave Curio a lively, engaging identity. Across social media, production assets, and packaging, the brand now conveys its playful character while highlighting its authenticity, making it instantly recognisable and approachable.
